Marketing Lead at La Cross Dental – Edwardsville, Illinois

Job Title: Marketing Specialist (Dental Practices)
Location: [City/State or Hybrid Remote Option Available After Performance Review]
Employment Type: Full-Time

About Us

We are a growing network of dental practices looking to strengthen our brand presence and drive patient engagement through strategic marketing initiatives. Our team-oriented culture promotes collaboration and continual learning, making this an excellent opportunity for a Marketing Specialist seeking growth and professional development.

Role Overview

As a Marketing Specialist, you will manage comprehensive marketing campaigns across multiple dental practices. You’ll take the lead on SEO strategy, Google Analytics insights, social media management, and website creation/hosting—all with the goal of propelling our brand awareness and patient acquisition efforts forward. We aim to launch an aggressive advertising campaign, and your expertise will be pivotal in shaping its success.

Key Responsibilities

• SEO & Analytics: Develop, implement, and monitor SEO strategies to increase online visibility. Use Google Analytics and other analytics tools to gather insights, measure performance, and optimize campaigns.
• Social Media Management: Create and manage engaging content across platforms (Facebook, Instagram, LinkedIn, etc.), monitor audience interactions, and analyze engagement metrics.
• Advertising Campaigns: Collaborate with the leadership team to design and execute an aggressive marketing strategy that increases patient leads and conversions.
• Website Creation & Hosting: Oversee the end-to-end process of website development and hosting, ensuring optimal user experience, mobile responsiveness, and brand consistency.
• Content & Branding: Maintain brand voice and identity through digital content, ensuring consistency across all marketing channels.
• Data-Driven Improvements: Track KPIs, generate reports, and provide insights to refine marketing strategies, improve ROI, and guide decision-making.
• Team Collaboration: Work closely with cross-functional teams, including Operations and Patient Services, to ensure cohesive messaging and alignment of marketing efforts.

Qualifications

• Proven Experience: Demonstrable track record in SEO, Google Analytics, social media management, and website hosting/design.
• Technical Skills: Proficient in digital marketing tools (e.g., Google Ads, Google Tag Manager, Facebook Ads, WordPress or other CMS platforms).
• Analytical Mindset: Ability to interpret data, generate actionable insights, and optimize campaigns.
• Communication Skills: Strong written and verbal communication skills to effectively collaborate with team members and external stakeholders.
• Education: Bachelor’s degree in Marketing, Communications, or a related field preferred (or equivalent experience).

What We Offer

• Pay Based on Experience
• 401(k) with Company Match up to 6%
• Paid Time Off (PTO)
• Paid Holidays
• Dental Benefits
• Employer-Subsidized Medical Insurance Plans
• Employer-Paid Life Insurance Policy
• Flexible Hours
• Potential Hybrid Remote Schedule after performance review
• Team-Focused Environment in a growing company that encourages professional development

How to Apply

Ready to take on an exciting new challenge in dental marketing? Submit your resume, cover letter, and any portfolio samples or case studies showcasing your relevant work. We look forward to discovering how your expertise can help take our dental practices to the next level!

Join us and make a measurable impact on the growth of our dental practices while shaping the future of our brand!