Digital Experience Manager at Keltec – Twinsburg, Ohio

Job Description: Digital Experience Manager (On-Site | Cleveland, OH Area)

KELTEC is seeking a Digital Experience Manager to lead our digital ecosystem and commercial technology stack. This role manages KELTEC's primary website and customer portal, as well as multiple end-user websites, and leads the effort to consolidate these properties onto a single technology platform. Partnering with Marketing, Product Management, Sales, Operations, and external vendors, you will ensure accurate product syndication across channels, administer HubSpot, and drive a connected customer experience that increases user adoption, leads, and revenue.

Key Duties and Responsibilities

Digital platform management (Web, Portal, and MarTech)

• Own day-to-day performance and continuous improvement of KELTEC's website, customer portal, and end-user sites (uptime, UX, content, conversion, and governance).
• Lead consolidation of end-user websites onto KELTEC's standardized platform; define requirements, migration plan, QA, launch readiness, and post-launch optimization.
• Own the commercial tech stack roadmap and administration: Shopify Plus, Pimcore, HubSpot, analytics/tracking, forms/lead capture, and related tools.
• Ensure consistent product availability and content across web properties, marketplaces (e.g., Amazon), and ERP/integrations (e.g., NetSuite)

HubSpot administration (Marketing, Sales, Service)

• Administer HubSpot configuration (properties, lists, lifecycle stages, permissions, pipelines, workflows/automation, lead routing, and dashboards).
• Maintain data hygiene and reporting accuracy; improve usability and adoption for Sales and Service teams.

Vendor management and program leadership

• Manage third-party partners (developers, integration partners, agencies): scope, prioritize, coordinate timelines, test, and launch enhancements.
• Translate business needs into clear requirements; lead projects from discovery through delivery while aligning stakeholders on outcomes and KPIs.

Demand generation

• Set demand generation strategy, targets, and measurement for paid search and lifecycle/email programs; direct agencies that executes campaigns.
• Run performance cadences (weekly/monthly reviews), align budgets and priorities, and drive optimizations tied to lead quality and revenue impact.

Connected customer experience (CX)

• Improve end-to-end journeys across web, portal, CRM, and service touchpoints; expand customer adoption of self-service and digital ordering/support tools.

Requirements

Must-have qualifications

• 5+ years in digital experience, ecommerce operations, marketing operations, or digital platform management (B2B preferred).
• HubSpot administration experience (Marketing Hub required; Sales/Service Hub preferred).
• Website/ecommerce platform experience (Shopify preferred; Shopify Plus a plus) and proven success managing agencies/vendors.
• Strong project leadership and cross-functional communication; able to translate between business and technical teams.
• Working knowledge of analytics and measurement (GA4, conversion tracking, KPI dashboards).
• Ability to work full-time on-site in the Cleveland, OH area.

Preferred qualifications

• Experience with Pimcore or other PIM tools and product data governance.
• Marketplace/feed experience (Amazon) and ERP/integration exposure (NetSuite and/or iPaaS/connectors).
• SEO/CRO fundamentals and experience improving conversion through iterative testing and optimization.