Director Acquisition & Performance Marketing at Jobgether – United States
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About This Position
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Acquisition & Performance Marketing in the United States.
This role leads the strategy, execution, and optimization of a world-class, data-driven customer acquisition engine. The Director will own full-funnel acquisition performance, integrating media, creative, audience insights, and conversion optimization to drive measurable, scalable growth. Operating at the intersection of analytics, experimentation, and cross-functional leadership, this position will build and lead a high-performing team, establish performance governance, and ensure alignment across marketing, product, and creative functions. Success in this role requires operational rigor, a test-and-learn mindset, and the ability to leverage AI and automation to accelerate insights and execution. The role offers significant influence over strategic marketing investments, campaign performance, and long-term growth outcomes.
- Own full-funnel acquisition strategy from first touch through conversion, aligning media, creative, offers, and landing experiences to audience intent and lifecycle stage.
- Lead the planning, launch, and optimization of multi-channel acquisition campaigns across paid social, search, affiliates, influencers, and emerging channels.
- Develop performance creative strategy, translating audience insights and data into actionable briefs and test-and-learn campaigns.
- Establish performance governance, including budget management, ROI tracking, efficiency trade-offs, and investment pacing.
- Operationalize successful tactics into scalable programs, standard operating procedures, and repeatable growth playbooks.
- Build, lead, and develop a high-performing acquisition and performance marketing team with clear goals, priorities, and career paths.
- Provide executive reporting and insights on acquisition performance, including risks, opportunities, and recommended actions.
Requirements:
- 10–15+ years of experience in performance marketing, growth, or digital acquisition.
- 5+ years managing geographically distributed, high-performing marketing teams.
- Proven success scaling customer acquisition in SaaS, technology, or B2C/B2B environments.
- Hands-on experience with AI-driven marketing workflows, automation, and campaign optimization.
- Deep expertise in cross-channel acquisition campaigns, full-funnel measurement, CAC, LTV, ROAS, and pipeline attribution.
- Strong analytical, strategic thinking, and data-driven decision-making skills.
- Ability to influence senior leadership and collaborate effectively across global, matrixed organizations.
- Bachelor’s or Master’s degree in Marketing, Communications, or related field.
Benefits:
- Competitive salary with base range of $146,000–$261,360 (may vary by experience and location).
- Annual bonuses, commissions (for sales roles), and stock grants.
- Comprehensive Medical, Dental, and Vision insurance.
- Retirement plans with company match (401k or equivalent).
- Paid time off, wellness programs, and flexible work arrangements.
- Opportunities for professional development, growth, and advancement.
- Inclusive, collaborative, and innovative work environment.