Customer Experience Manager in Little Rock, Arkansas at Fairway All Brands Page
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Job Description
Position Summary
We are seeking a strategic, hands-on Customer Experience Manager to build and lead a newly formed proactive engagement team within our call center operation. This team will own customer interactions across outbound phone outreach, chat, SMS, and email — executing retention strategies and creating intentional experiences that strengthen customer loyalty.
This is not a traditional support role. The ideal candidate will design workflows, identify customer friction points, and build communication strategies — across both voice and digital channels — that reduce inbound volume and elevate the customer experience.
Key Responsibilities
Team Leadership & Development
- Build, train, and lead a team of Customer Experience Specialists
- Establish performance expectations, KPIs, and quality standards
- Coach team members on written and verbal communication, tone, and problem resolution
- Foster a culture of ownership, urgency, and customer-centric thinking
Multi-Channel Experience Management
- Oversee proactive customer interactions across outbound voice, chat, SMS, and email
- Ensure timely, accurate, and brand-aligned engagement across every channel
- Implement workflows and automation where appropriate
- Partner with call center operations to ensure consistency between reactive and proactive functions
Proactive Customer Engagement Strategy
- Design and execute outbound communication programs (e.g., post-treatment follow-ups, service reminders, retention saves, surprise-and-delight outreach)
- Identify opportunities to reduce inbound call drivers through proactive intervention
- Develop campaigns that improve retention, satisfaction, and customer lifetime value
- Build outreach strategies tailored to package customers and long-tenured accounts
Operational Strategy & Process Improvement
- Analyze customer contact reasons and identify systemic issues
- Partner with call center leadership to reduce friction points
- Build scalable processes that improve efficiency and customer experience
- Leverage CRM and telephony data to inform decisions
Performance & Analytics
- Define and track KPIs such as save rate, retention impact, CSAT, contact deflection, and response/resolution time
- Report on team performance and business impact to senior leadership
- Use data to continuously refine strategy and execution
Qualifications
Required
- 3–5+ years of experience in customer service, contact center, or CX operations
- 2+ years in a leadership or supervisory role
- Experience managing both voice and digital support channels
- Strong analytical and problem-solving skills
- Excellent written AND verbal communication skills (this role lives and dies by tone and clarity)
- Proven ability to build processes from scratch in a fast-paced environment
Preferred
- Experience in home services or subscription-based businesses
- Familiarity with CRM systems (e.g., Real Green or similar platforms)
- Familiarity with telephony platforms (e.g., NICE or similar)
- Background in customer retention or lifecycle marketing
- Experience implementing automation or workflow tools
Key Competencies
- Strategic thinking paired with hands-on execution
- Strong ownership mentality (no “that’s not my job” thinking)
- Ability to identify root causes vs. surface-level problems
- Comfort with ambiguity and building from the ground up
- Bias for action and continuous improvement
What Success Looks Like
- Reduced inbound call volume driven by proactive outreach
- Improved customer satisfaction and retention rates
- Consistent, high-quality engagement across voice and digital channels
- Clear visibility into customer issues and resolution trends
- A scalable proactive engagement function that complements — not duplicates — the call center
Why This Role Matters
This role plays a critical part in transforming how we interact with customers — moving from reactive support to proactive engagement. The right leader will not only improve efficiency but fundamentally elevate how customers perceive our brand.
Requirements: