Director of Marketing at Lifeworks Services Inc – Richfield, Minnesota

The Director of Marketing provides senior-level strategic leadership for all marketing, communications, brand, and customer experience functions at Lifeworks. This role holds enterprise-wide strategic decision-making authority for marketing strategy, brand governance, market positioning, public relations, advertising, customer lead generation, referrals, and integrated communications.

The Director advances organizational visibility and engagement through a unified brand strategy, oversees organization-wide marketing and customer experience frameworks, and establishes robust systems for performance measurement—including KPIs, dashboards, and reporting models that inform executive decision-making.

This role leads the Marketing team and manages external partners to ensure cohesive execution across all channels, strengthening the Lifeworks mission and driving sustainable, long-term growth.

Position Title: Director of Marketing

Department: Advancement - Marketing & Communications

Hours: Full-time 40+ hours/week, Monday – Friday (Exempt)

Location: Lifeworks Services – Richfield/Hybrid

Compensation: $90,000-$100,000

Bonus Eligible: Yearly

What we offer employees

Lifeworks offers a comprehensive benefits package which includes:

• 18 days of PTO accrued in the first year of employment
• 11 paid holidays (New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, and a Personal Holiday)
• Medical, dental, vision, life, AD&D insurance, short & long-term disability coverage
• Health Savings Account (HSA), Flexible Savings Account (FSA), and prescription drug coverage
• Up to $3,000 annually in tuition reimbursement
• 403(b) retirement plan – Lifeworks contributes 3% of your salary and matches up to 4% of employee contributions
• Employee Assistance Program (EAP)

Why Work at Lifeworks

Lifeworks is an industry leader on the forward edge of partnering with people with disabilities in innovative, person-centered ways. Disability inclusion is our true north, guiding every service we provide and ensuring that people with disabilities have opportunities, can thrive, and defy expectations. The Lifeworks Team is collaborative, passionate, and strategic, using a person-centered approach to increase access in our communities.

You’ll succeed in this role if you:

• Are capable of performing the essential functions of the job, with or without reasonable accommodations.
• Can understand and communicate written and verbal directions.
• Demonstrate regular attendance, reliability, and punctuality to meet the needs of the business.
• Exhibit strong interpersonal and communication skills, with the ability to navigate and provide exceptional customer service.
• Possess excellent organizational, analytical, problem-solving, and prioritization skills, including project management skills.
• Apply sound decision-making skills and exercise independent judgment.
• Think critically, recognize connections, and translate goals into action.
• Maintain excellent attention to detail and accuracy.
• Collaborate effectively with various departments.
• Work independently with excellent time-management skills.
• Successfully pass a background study with the Department of Human Services, complete a drug test, and maintain reliable transportation for work-related driving purposes (e.g., in-office, on-site training locations, etc.).
• Bring expertise across marketing, customer experience, brand strategy, positioning, communications, public relations, digital strategy, and advertising.
• Have experience developing and implementing KPIs, dashboards, and measurement frameworks, and leveraging data for decision-making.
• Demonstrate strategic leadership, influence, and collaboration with senior executives.
• Deliver outstanding writing, editing, communication, storytelling, and presentation skills.
• Build strong cross-functional partnerships and work effectively with diverse communities.
• Manage budgets, vendors, and operational leadership responsibilities.
• Offer experience working with underserved or underrepresented communities (preferred).

Pre-employment requirements: Must pass a DHS background study and drug test, and maintain reliable transportation for work-related travel if required.

How you’ll be spending your time:

Strategic Leadership & Organizational Direction

• Providing enterprise-level strategic direction and decision-making authority for all marketing, communications, brand, and customer experience initiatives.
• Developing and implementing multi-year marketing and customer experience strategies aligned with the Lifeworks Strategic Plan, mission, and service outcomes.
• Defining organizational positioning, value proposition, and competitive strategy; recommending market opportunities and growth paths.
• Serving as a key leader, contributing to system-wide planning, strategic decisions, and cross-functional initiatives.

Brand Governance, Communications & Reputation Management

• Leading organization-wide brand governance, ensuring a cohesive identity, messaging, tone, creative expression, and storytelling across all departments.
• Overseeing strategic communications, public relations, crisis communications, executive messaging, and thought leadership.
• Maintaining consistent, high-quality communications across digital channels, advertising, print, content programs, and media engagement.
• Providing strategic directions on advertising, campaigns, and paid media to increase awareness and drive engagement.

Digital Strategy, Customer Experience, Measurement & Market Insights

• Directing the digital ecosystem, including website strategy, SEO, analytics, user experience, conversion pathways, and accessibility.
• Leading the development of measurement frameworks, including KPIs, dashboards, and performance indicators that track customer experience, lead generation, referrals, and marketing ROI.
• Overseeing customer journey mapping, experience design, and referral pipeline strategy across all audiences and services.
• Analyzing market dynamics, audience insights, competitive positioning, and emerging trends; delivering strategic recommendations to executive leadership.

Team Leadership, Resource Allocation & Vendor Oversight

• Leading and developing the Marketing team through coaching, performance management, and professional development.
• Managing contractors, agencies, and vendors to ensure strategic alignment and high-quality execution.
• Leading budgeting and resource allocation to maximize return on investment and support organizational priorities.

Cross-Functional Support & Stakeholder Engagement

• Implementing internal communication tools, messaging frameworks, brand training, and resources.
• Collaborating with cross-departmental teams to support marketing integration, customer touchpoints, and organizational messaging.
• Strengthening relationships with internal and external stakeholders, funders, community partners, and media outlets.
• Performing other duties as assigned.

• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field.
• 7–10 years of progressive experience in marketing, communications, customer experience, or business development, including leadership roles.

Preferred:

• Graduate degree in Marketing, Communications, or MBA.
• Nonprofit or human services sector experience.

Equity Statement:

Lifeworks strives to be radically accessible, diverse, equitable, and inclusive. We appreciate the vibrancy of differences, center the voices of silenced and marginalized people, and champion universal rights.

Lifeworks Services is committed to hiring people from a variety of diverse cultures with diverse life experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, familial status; genetic information, or any other characteristic protected by law.

Lifeworks Services is an equal opportunity employer, and we encourage members of diverse groups to apply.