Director, E-Commerce at George Patton Assoc Inc – Fall River, Massachusetts

About the job

At Display2Go (D2G), we believe smart growth happens when customer focus, operational excellence, and an ownership mindset come together. As we continue to scale our B2B Ecommerce business, we’re seeking a strategic, data-driven Director of Ecommerce to lead digital growth, optimize the online customer experience, and maximize revenue across both our website and marketplace channels.

This role owns the end-to-end performance of our digital business, combining strategic vision, hands-on execution, and cross-functional leadership. The Director of Ecommerce will shape the future of our website, marketplace strategy, content, SEO/AI initiatives, ensuring D2G continues to deliver exceptional experiences and drive measurable business results.

This role is based in Fall River, MA, with in-office collaboration on Tuesdays and Thursdays.

How We Work at D2G – Our Core Behaviors

At Display2Go, we value leaders who are not only strategic and analytical, but also resourceful, adaptable, and willing to roll up their sleeves to get things done. In a fast-moving, growth-oriented environment, success often comes from making smart decisions with imperfect information and maximizing available resources.

We highly value leaders who:

• Make the most of available data, tools, and resources
• Are comfortable operating in ambiguity and embracing calculated risk
• Balance big-picture strategy with hands-on execution
• Move quickly, learn fast, and adapt as the business evolves

Why You’ll Love Working at Display2Go

We believe flexibility, trust, and time to recharge are essential to doing your best work. Our benefits include:

• Competitive salary range of $130,000–$160,000, based on experience and qualifications - Displays2Go takes a market-based approach to pay. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions.
• Generous paid time off, including vacation, holidays, and unlimited sick time
• Competitive salary
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• A collaborative, down-to-earth culture where your ideas and impact are visible

What You’ll Do

Own Website Strategy & Optimization

• Lead end-to-end strategy for the company’s website, ensuring a seamless customer experience that drives conversion, revenue, and repeat business.
• Partner closely with the Web Development team to translate business priorities into quarterly roadmaps and deliverables.
• Oversee day-to-day website operations, including sitewide promotions, homepage content updates, and messaging, ensuring the site is accurate, engaging, and aligned with business priorities.
• Drive site optimization to ensure a seamless UX across desktop and mobile, using site search improvements, structured A/B testing, and ongoing enhancements to the customer journey.
• Lead product merchandising, managing launches, attributes, add-ons/bundles, and all product content to maximize engagement, drive larger baskets, and increase conversions.
• Oversee creation and management of landing pages that support cross-functional projects, marketing campaigns, and category initiatives.

Own Third-Party Marketplace Strategy

• Develop and execute marketplace strategies that maximize revenue in current channels (Amazon, Walmart) while building a roadmap for future marketplace expansion.
• Act as the primary owner of marketplace channels, coordinating across Pricing, Category Management, Operations, and Marketing teams to ensure alignment and strong execution.
• Partner with functional teams to optimize marketplace performance, including listings, pricing, promotions, and fulfillment, ensuring a cohesive and competitive customer experience.
• Manage relationships with internal stakeholders, third-party partners, and marketplace account teams, driving operational efficiency and identifying growth opportunities.

Drive Content, SEO & AI-Enabled Optimization

• Lead SEO and AI/LLM initiatives to maximize organic traffic, discoverability, and product visibility.
• Oversee creation and management of all website and product content, ensuring accuracy, brand consistency, and adherence to best practices.
• Direct site search strategy and continuous testing to improve conversion, engagement, and revenue.

Analyze Performance & Deliver Insights

• Own analytics, reporting, and performance tracking across website and marketplace channels.
• Leverage data-driven insights to guide strategy, define quarterly priorities, uncover problem areas, and identify growth opportunities.
• Support executive reporting, business reviews, target setting, and ongoing performance management for Ecomm & Marketplace initiatives.

Lead & Develop Your Team

• Build, mentor, and lead a high-performing Ecomm team, including UX, product merchandising, SEO, web content, and marketplace specialists.
• Establish clear goals, performance standards, and career development paths.
• Foster a culture of collaboration, innovation, and accountability across cross-functional teams.

What You Bring