Marketing Associate at Lupoli Companies – Lawrence, Massachusetts

The Marketing Associate plays a key role in executing day-to-day marketing initiatives across Lupoli Hospitality Group’s restaurant and hospitality portfolio, including 34 Park, Skyline Social, BOSA Coastal Italian, Aces & Eights, Main Sail Hotel, and Harris.

This is a hands-on, execution-focused role supporting social media, digital marketing, events, and in-store promotions. The ideal candidate is highly organized, creative, detail-oriented, and comfortable working in a fast-paced hospitality environment.

Social Media & Content Execution

• Execute social media strategy across all brands with a consistent weekly cadence:
  • Instagram / Facebook: 4 feed posts + 10–12 stories
  • TikTok: 2–3 short-form videos
  • Google Business Profile: 1 post per week (events/specials)
• Set up and manage Facebook and Eventbrite events
• Respond to all comments, messages, and tags in a timely manner
• Monitor and track online reviews; coordinate responses with restaurant managers
• Identify, coordinate, and manage influencer partnerships

• Ensure all brand websites are accurate and up to date (menus, hours, pricing, imagery)
• Maintain event calendars and build RSVP/ticketing pages as needed
• Support updates across mobile and desktop experiences

• Maintain DoorDash and Paytronix platforms with accurate menus, pricing, and photos
• Execute DoorDash promotions in alignment with marketing initiatives
• Monitor platform performance and flag opportunities for improvement

• Assist in execution and tracking of paid social and Google Ads campaigns
• Monitor KPIs and report on performance
• Support SEO efforts including image tagging, meta descriptions, and keyword optimization

• Update food, beverage, catering, and private event menus as needed
• Coordinate printing and ensure adequate inventory across locations

• Print, distribute, and install signage, table tents, and promotional materials
• Ensure all in-store marketing materials are current and accurate

• Create and send a minimum of 2 email campaigns per month
• Grow and maintain email database (OpenTable, website forms, etc.)
• Assist with campaign tracking and performance insights

• Coordinate and assist with photo/video shoots for food, beverage, events, and seasonal campaigns
• Ensure consistent brand look and feel across all content

• Coordinate with PR partners to share event and brand updates
• Serve as a point of contact for local chambers and community organizations
• Support sponsorships, partnerships, and donation efforts

• Assist in planning and execution of events such as wine dinners, themed nights, and promotions
• Support logistics including ordering materials, setup, and on-site coordination

Qualifications:

• 1–2 years of experience in marketing, social media, or a related field
• Hospitality experience is a plus
• Strong communication and organizational skills
• Ability to manage multiple brands and priorities simultaneously
• Comfortable working both independently and as part of a team

Technical Skills:

• Proficiency in Microsoft Office (especially Excel)
• Experience with Canva required
• Familiarity with Constant Contact, Squarespace/Wix, and Adobe Creative Suite preferred
• Experience with social media platforms and analytics tools

Education:

• Bachelor’s Degree in Marketing, Communications, or related field preferred

What this role requires:

• Strong attention to detail and follow-through
• Willingness to be on-site at restaurants and events as needed
• A proactive, “get it done” mindset
• Interest in hospitality, food, and local community engagement