Emerging Tech Product Marketing Manager at Malwarebytes Inc. – Tallinn

Here at Malwarebytes, we believe that when you’re free from threats, you’re free to thrive. It all started in 2008 with one person who needed help with a malware infection, and a community coming together to find solutions. In that moment in time a product was born for all people, with a mission to rid the world of malware. Our product has since grown and evolved, from removing malware, to protecting devices, to ever-changing prevention.

About Malwarebytes Inc.

Malwarebytes began after our founder, Marcin Kleczynski, accidentally infected his parents’ computer while downloading a video game as a teenager. At the time, there was no product that could fully solve the problem, so he set out to build one. That early experience shaped our mission: to create protection that works when people need it most.Since then, the digital threat landscape has only grown more complex. Attackers are faster, stealthier, and more sophisticated, while traditional solutions often overwhelm people with complicated tools and settings. At Malwarebytes, we believe protection should be both powerful and refreshingly simple because if security feels too hard to use, people will not use it. That is why our aspiration is always to stay one step ahead: cutting through the noise, stopping threats others miss, and delivering peace of mind in an unpredictable digital world.

Malwarebytes/ThreatDown is looking for..

We're looking for an Emerging Tech Product Marketing Manager (PMM) who's ready to jump in and own the launch strategy for our newest, coolest tech. If you're a strategic storyteller who doesn't mind a bit of ambiguity, knows how to nail complex technical concepts, and is skilled at marketing them effectively to the average consumer, this is your spot.

What You Will Do:

Market Strategy

Pioneer Market Insight: Translate in-depth research on emerging technological trends, competitive landscapes, and evolving customer needs into actionable strategies to influence the emerging product roadmap and priorities.

Go-to-Market (GTM) Leadership

Own GTM Strategy: Develop, own, and execute the comprehensive GTM plan for emerging products, including defining the launch strategy, recommending pricing/packaging models, and establishing the post-launch amplification strategy. Cross-Functional Execution: Collaborate closely with Product, Project Management, and Marketing teams to drive and execute complex, cross-functional initiatives required for successful product launches. Messaging & Channel Strategy: Define the core messaging, positioning, and overall channel strategy in partnership with Creative and Content teams to maximize market impact.

Content & Value Proposition

Champion Customer Voice: Act as the champion of the ideal customer profile (ICP), translating their needs into compelling, differentiated messaging strategies. Content Production: Produce high-quality, compelling marketing content, including messaging guides, website copy, retail sheets, and more, focused on articulating the future value of emerging technology.

Skills You'll Need to Have:

Education: Bachelor's degree required. Experience: 5+ years in Product Marketing or a related strategic role and deep understanding of complex technical concepts GTM Expertise: Proven success in developing and executing go-to-market strategies and launches. Strategic and Creative: Ability to think strategically and creatively to craft compelling market narratives. Execution and Ownership: Strong sense of responsibility, ownership, and detail-oriented project management skills. Communication: Excellent communication, collaboration, and strong copywriting/editing abilities. Adaptability: Highly adaptable and comfortable working in a dynamic, iterative environment.

This position will report to the Director of Product Marketing, and may require up to 10% travel.

Perks & Benefit:

Comprehensive medical, dental, and vision insurance coverage Employee Referral Bonus Program  Wellness programs   401k and employer matching for (US Employees) Comprehensive Time Off policy An opportunity to do something great for yourself and the world!

(Benefits and Perks subject to change by country/region)

Legal Language:

(US Employees Only)

Applicants have rights under the Federal Employment Laws:

Employee Polygraph Protection Act Know Your Rights: Discrimination is Illegal Family and Medical Leave Act (FMLA)

This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations.

Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.