Product Marketing Manager at Shippo – San Francisco, California

About Shippo

At Shippo, our vision is bold and clear: we are the shipping layer of the internet. Our mission is to make every merchant successful through excellent shipping, delivering world-class logistics technology and infrastructure. We’re building the backbone of global e-commerce — connecting merchants to carriers worldwide through a single API and intuitive dashboard.

As a remote-first and globally distributed team, we believe flexibility fuels trust, autonomy, and performance. Our diverse perspectives — across continents, cultures, and time zones — drive our innovation and enable us to build solutions used by businesses everywhere. We invest in modern, scalable technology so our teams can build, ship, and iterate with confidence.

Your impact starts here: every person at Shippo plays a direct role in shaping the infrastructure that powers global commerce and makes shipping simpler for businesses around the world.

How we will deliver success together:

The Product Marketing Manager at Shippo plays a key role in translating our product capabilities into clear customer value. This role partners closely with Product, Sales, and GTM Marketing to bring new features to market, strengthen our product positioning, and drive adoption across the Shippo platform.

We’re looking for a strategic and curious marketer who thrives at the intersection of product, storytelling, and customer insight. This is a highly collaborative role where you’ll help shape how the market understands Shippo and ensure the products we build translate into meaningful outcomes for merchants.

You’ll join a collaborative, agile, and results-driven Marketing team that’s passionate about helping businesses ship smarter and scale their operations.

Shipping & handling responsibilities

• Develop clear messaging and positioning for Shippo’s products across both our app and API offerings, ensuring our value resonates with merchants, developers, and platform partners.
• Partner with Product and Engineering teams to bring new features and capabilities to market through coordinated go-to-market planning and execution.
• Own messaging and go-to-market support for product launches, ensuring new capabilities translate into clear customer understanding and product adoption.
• Conduct customer and market research—including interviews, win/loss analysis, and usage insights—to deepen understanding of shipper needs and behavior.
• Own competitive intelligence across the shipping and logistics technology landscape, translating insights into positioning updates, battlecards, and sales enablement materials.
• Enable Sales and Partnerships teams with product collateral, pitch narratives, and feature education that improve customer understanding and win rates.
• Partner with Demand Generation and Growth Marketing teams to ensure campaigns accurately reflect product value and target the right audiences.
• Work with Product and Growth teams to improve onboarding, activation, and feature usage through product messaging, lifecycle communications, and educational content.
• Represent the voice of the shipper internally by bringing customer insights, competitive dynamics, and market feedback into product and go-to-market decisions.
• Monitor product adoption metrics and identify opportunities to increase engagement and feature usage across the platform.

Your shipping requirements

• 3–5+ years of product marketing experience in B2B SaaS, ideally within e-commerce, logistics, fintech, or platform-based products.
• Strong ability to translate complex product capabilities into clear and compelling customer messaging.
• Experience supporting product launches and go-to-market initiatives in collaboration with Product, Engineering, and Sales teams.
• Experience conducting customer research, competitive analysis, and market insight development.
• Excellent written and verbal communication skills with the ability to create clear narratives, product materials, and presentations.
• Strong cross-functional collaboration skills and experience partnering with Product, Growth Marketing, and Sales teams.
• Demonstrated ability to influence product adoption, activation, or feature usage through messaging, education, or lifecycle initiatives.
• Experience in eCommerce, logistics, or shipping technology is required.
• Experience marketing developer or API products is a strong plus.
• Comfort operating in a fast-moving, high-growth environment with multiple audiences and product surfaces.

What is in the Shippo Package?

• Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
• Take-as-much-as-you-need vacation policy & flexible working hours
• One week-long company wide winter slow down
• 3 Volunteer Days Off (VTOs)
• WFH stipend to set up your home office
• Charity donation match up to $100
• Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
• Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings

Compensation

Our Compensation Shippolicy:

We believe compensation is a custom experience and are commited to fair and equitable compensation practices. The standard base pay range for this role is min is $122k to a max $165k annual salary (we tend to anchor our offers at the mid point $144). Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.

The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos “package” section.

Sail through the process:

Here at Shippo, we celebrate inclusivity and are committed to creating equal access to opportunities for people from all backgrounds, perspectives and geographies. These values define who we are and everything we do. All qualified individuals are encouraged to apply. If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at accommodations@shippo.com

Shippos in the wild:

Our people, much like the packages we help ship, are all over the world. This means, through our remote-first program, “Shippos Everywhere”, our roles can be based anywhere in the US with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico and West Virginia and many roles can be based internationally.

For locations outside of the US and Ireland, the employment contracts are powered by Rippling.com.