VP, Growth & Demand Generation at Homesteaders Life Company Corp – West Des Moines, Iowa

As a VP, Growth & Demand Generation, you will be responsible for developing, executing, and scaling a modern data-driven growth engine across Homesteaders Life Company. Your role will include leading demand generation across the business, ensuring brand strategies and market translate into measurable outcomes. The Vice President will oversee digital growth strategy, lifecycle marketing, and performance optimization, and play a critical role in building a go-to-market approach across partners, agents, and consumer solutions. This role will require building structure from ambiguity, establishing systems, and processes to develop capabilities across internal teams and external partners.

Your responsibilities will include:

• Lead demand generation strategy across B2B and B2C channels.
• Develop pipeline-driving programs and lifecycle marketing systems.
• Partner with Sales and Distribution to align pipeline goals.
• Lead digital strategies across paid, web, email, and social.
• Optimize website and funnel conversion performance.
• Build analytics, dashboards, and funnel visibility.
• Establish testing and experimentation frameworks.
• Align brand and demand generation strategies.
• Develop ecosystem marketing across partners and channels.
• Build and lead growth capabilities and systems.
• Define KPIs and reporting cadences.
• Oversee agencies and external partners.

• Bachelor’s degree in marketing, business, or related field
• 10+ years of growth, demand generation, or digital marketing leadership
• Proven ability to drive pipeline and revenue
• Experience across B2B and B2C environments
• Strong digital marketing and lifecycle expertise
• Experience managing agencies
• Analytical mindset and testing experience
• Experience building systems in ambiguous environments
• Strong cross-functional leadership

Pay and Benefits Summary:

Our benefits include:

• An excellent schedule – office closes at 1 p.m. every Friday
• Annual profit sharing
• 401(k) with company match with discretionary contribution
• Company-sponsored group medical and dental insurance
• Company-paid life insurance
• Company-paid long-term disability
• Hybrid OR Remote work environment
• Paid holidays
• Generous vacation time and sick leave
• Paid parental leave
• Casual dress year-round

About Homesteaders:

Homesteaders Life Company, a mutual company owned by its policy holders, is a national leader providing products and services to help people design a better farewell. Founded in 1906, Homesteaders is known for secure preneed funding and innovative solutions that help funeral and end-of-life professionals and consumers connect with each other.

We are currently hiring in AL, FL, GA, IA, IN, KS, KY, LA, MI, MS, MT, NC, NE, OH, OK, PA, SC, TN, TX, UT, VA, WI, WV.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.