Director, Ticket Sales Marketing (Athletics) at Villanova University – Villanova, Pennsylvania
Villanova University
Villanova, Pennsylvania, 19085, United States
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About This Position
Villanova University
Director, Ticket Sales Marketing (Athletics)
Documents needed to complete your application:
Director, Ticket Sales Marketing (Athletics)
Posting Details
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Posting Details (Default Section)
| Posting Number: | 20260146S |
|---|---|
| Position Title: | Director, Ticket Sales Marketing (Athletics) |
| Position Type: | Staff |
| Location: | Villanova, PA |
| Recruitment Type: | Internal/External Applicants |
| Work Schedule: | full-time/12-months |
| Avg Hours Week | |
| Department: | 728-Athl - Ticket Office |
| Position Summary: | Why work at Villanova?
The Director, Ticket Sales Marketing serves as a key member of the Athletics integrated marketing team, leading data‑driven digital marketing strategy to generate ticket sales revenue across Villanova Athletics ticketed products. This role owns the strategy, execution, and optimization of digital, email, and social marketing campaigns, using customer insights, CRM data, and performance analytics to inform decision‑making and improve conversion, revenue, and return on investment. The position is responsible for translating consumer buying behavior and campaign performance data into actionable insights that shape marketing strategy, audience targeting, and personalized, 1‑to‑1 fan communications. Working in close partnership with Ticket Sales, Ticket Operations, Marketing, Corporate Sales, and other University stakeholders, this role ensures a coordinated, insight‑driven approach to ticket sales marketing that aligns with Villanova Athletics branding and promotional priorities. This role supervises a Graphics Coordinator, manages advertising budgets, and applies analytics‑informed testing and optimization to continuously improve marketing effectiveness All duties must be performed in accordance with University, Conference and NCAA rules and regulations. Titles of Positions Supervised:
**The anticipated start date for this position will be June 1 Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University’s mission and values. |
| Duties and Responsibilities: | Digital Ticket Sales Marketing Strategy & Campaign Execution
Data Analytics, CRM & Audience Segmentation
Digital Content & Fan Communications
Cross‑Functional Collaboration & Budget Management
Other
|
| Minimum Qualifications: | Formal Education • Bachelor’s degree required, preferably in marketing, communications, business, sports management, or a related field. Work Experience • A minimum of 4 years of professional experience in digital marketing, sales marketing, or marketing communications. • Demonstrated experience developing and executing revenue‑driven marketing campaigns, preferably in a ticketed, consumer‑facing, or B2C environment. • Experience using analytics and performance data to optimize campaigns and improve conversion and return on investment. Work Skills (e.g., written and verbal communication skills) • Ability to use data, analytics, and performance insights to inform marketing strategy, decision‑making, and optimization. • Strong project management skills, with a professional, detail‑oriented, and highly organized approach to managing competing priorities in a fast‑paced environment. • Strong communication and collaboration skills, with the ability to work effectively with staff, campus partners, and cross‑functional teams. • Ability to develop and deliver an integrated digital media strategy across multiple platforms. • Creative aptitude, including strong copywriting and proofreading skills. • Ability to manage advertising budgets and evaluate effectiveness and return on investment. Specific Job Knowledge (e.g., knowledge of principles and procedures related to field and area) • Knowledge of advertising media principles, strategies, techniques, and analytics, including digital, social media, and email marketing. • Understanding of audience development, personalization, and content distribution across stages of the buying cycle. • Understanding of conversion metrics, growth optimization, and campaign performance measurement. • Familiarity with NCAA, conference, and University policies as they relate to Athletics marketing activities. • Working knowledge of analytics and marketing platforms such as Google Analytics. • Proficiency with standard business software applications (Microsoft Word, Excel, PowerPoint, Outlook). • Familiarity with ticketing systems (e.g., Paciolan) and digital content platforms (Sidearm preferred); experience with Adobe Creative Suite is a plus. • Proficiency in CRM systems. |
| Preferred Qualifications: | Work Experience • Experience using the University’s current marketing, CRM, and ticketing systems is preferred (e.g., Salesforce CRM, Paciolan, and Sidearm). |
| Physical Requirements and/or Unusual Work Hours: | Working Conditions:
|
| Special Message to Applicants: | |
| Posting Date: | 04/16/2026 |
| Closing Date (11:59pm ET): | |
| Salary Posting Information: | This position falls within salaried grade 16 and the range is $71,700-89,600. The final salary will be determined with consideration of several factors including the selected candidate’s qualifications, department budget availability, market data, and internal equity. |
| Salary Grade: | 16 |
| Job Classification: | exempt |
References Needed
Supplemental Questions References Needed
| Minimum Number of References Needed | 3 |
|---|---|
| Maximum Number of References Needed | 3 |
Required fields are indicated with an asterisk (*).
- * How did you first hear of this employment opportunity?
- Indeed.com
- Higheredjobs.com
- Glassdoor
- Chronicle Vitae
- Academic Keys
- PA CareerLink/JobGateway
- Professional Affiliation/Trade Website
- Diversity Association/Publication Website
- Advertisement in Academic or Professional Publication
- Referred by a current employee
- Referred by a friend, family member, or former employee
- Heard about it at a conference or career fair
- Browsing the Villanova website
- Cabrini University employee
- Other
- * If your answer to the above question is "Other", please specify the source below. If this question does not apply to you, enter N/A.
(Open Ended Question)
- * An individual associated with a prospective student-athlete is defined as:•Any person who maintains or directs others to maintain contact with a prospective student-athlete, the prospective student-athlete’s parents or legal guardians, or the prospective student-athlete’s coach; and•Such contact is directly/indirectly related to the prospective student-athlete’s athletics skills/abilities or for recruitment/enrollment at VU.Examples of individuals associated with a prospect could be any of, but not limited to, the following:• Parents/Legal Guardians • Coaches (high school, college, club) • Personal/Skills Trainers• Relatives • Strength Coach • AdvisorsConsistent with the above definition for what constitutes associated, are you associated with any:•Basketball (men’s or women’s) prospective student-athletes (grades 9-12) or their parents, relatives or coaches? Y N
- Yes
- No
- * An individual associated with a prospective student-athlete is defined as:•Any person who maintains or directs others to maintain contact with a prospective student-athlete, the prospective student-athlete’s parents or legal guardians, or the prospective student-athlete’s coach; and•Such contact is directly/indirectly related to the prospective student-athlete’s athletics skills/abilities or for recruitment/enrollment at VU.Examples of individuals associated with a prospect could be any of, but not limited to, the following:• Parents/Legal Guardians • Coaches (high school, college, club) • Personal/Skills Trainers• Relatives • Strength Coach • AdvisorsConsistent with the above definition for what constitutes associated, are you associated with any:•Current VU basketball (men’s or women’s) student-athletes? Y N
- Yes
- No
Required Documents
- Resume / Curriculum Vitae
- Cover Letter / Letter of Interest
- Other Document
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Job Location
Villanova, Pennsylvania, 19085, United States
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