Marketing Associate at VGS – Canada Creek, Nova Scotia

As we expand our marketing programs across events, content, and digital channels, we are looking for a marketing coordinator who thrives in a fast-paced environment and enjoys bringing events, campaigns, and strategic content initiatives to life.

The Marketing Coordinator will support the execution of marketing programs across field marketing, social media, content marketing, and event campaign operations.

This role is highly cross-functional and works closely with senior marketing managers, a graphic designer, and other GTM departments, such as partnerships, sales, and account management, to ensure marketing initiatives are delivered on time, on brand, and with operational coordination.

The ideal candidate is organized, detail-oriented, proactive, and comfortable juggling multiple projects simultaneously.

• Coordinate marketing campaigns and deliverables across internal stakeholders and external creative resources.
• Manage marketing project workflows in Asana, including task creation, timelines, and dependencies.
• Coordinate branded marketing content and event assets with the graphic designer using Figma and Asana.
• Track and document campaign deliverables, ensuring deadlines and approvals are met.
• Maintain organized documentation of marketing assets, briefs, and project timelines.

• Conduct research on industry conferences, sponsorship opportunities, and speaking engagements.
• Assist with the coordination of field marketing programs, including event logistics, outreach campaigns, and event promotion.
• Support preparation for industry events, including collateral creation, printing and shipping of promotional materials, and event attendee communications.
• Help coordinate marketing tasks and timelines associated with event campaigns.
• Assist with lead generation preparation and follow-up activities for events and campaigns.

• Assist in drafting and editing copy for social media posts, blog content, press releases, and marketing communications.
• Coordinate social media campaign assets for platforms including LinkedIn, X (Twitter), Reddit, and Facebook.
• Help support and organize social media analytics to produce monthly performance summary reports.
• Assist with the coordination of and submissions of content for thought leadership opportunities

• Support the creation and editing of marketing content, including blog posts, news posts, and sales materials.
• Assist with basic SEO/GEO-driven content optimization and research.
• Help maintain marketing content calendars and publishing schedules.
• Support website updates and marketing campaign launches in collaboration with Marketing Operations.

• Experience supporting B2B SaaS or fintech marketing teams
• Familiarity with Figma, CMS platforms, or marketing automation tools
• Basic knowledge of SEO, GEO, AEO and digital marketing analytics
• Experience supporting events, webinars, or field marketing programs
• Ability to travel up to 25% for meetings, conferences, and field marketing events
• Comfortable working in a deadline-driven, fast-paced environment

• Highly organized and detail-oriented
• Collaborative team player who enjoys working across functions
• Proactive and solution-oriented mindset
• Curious and eager to learn new marketing tools and processes, as well as complex payments technologies