Kickfurther - Senior Partnerships Manager in Buffalo, New York at 43North

About Kickfurther:Kickfurther is on a mission to help consumer product brands grow and succeed, without the traditional barriers of capital. We provide inventory funding that enables CPG and ecommerce brands to scale without giving up equity or relying on restrictive debt. By aligning capital with product demand, we help brands stay in stock, unlock cash flow, and accelerate their growth at critical moments.
About the Role:Kickfurther is seeking a Senior Partnerships Manager to manage and help scale our partner ecosystem across the CPG, ecommerce, and retail landscape. This role reports directly into the CEO and sits at the intersection of strategy, revenue, and relationship management, owning the full partner lifecycle from sourcing and activation to optimization and expansion.
You will be responsible for managing and helping grow our high-impact partner program that drives qualified pipeline opportunities and delivers meaningful value to both partners and shared customers.
What You’ll Do:
Partner Strategy & Relationship Management

• Manage partnerships, reporting, and performance tracking across the partner ecosystem
• Evaluate, score, and tier partners based on pipeline contribution, engagement, and strategic fit
• Maintain and improve the partner program, including referral structure, enablement, and incentives
• Own ongoing partner relationships, including regular check-ins and quarterly strategy reviews
• Deliver consistent communication, including lead status updates, funded deal notifications, and payout reporting
• Ensure partnerships are aligned with customer value and business impact

Partner Acquisition, Activation, and Experience

• Research, prospect, and lead partnership discovery calls with new partners across CPG, ecommerce, and fintech aligned with Kickfurther’s ICP
• Drive onboarding, including product education, referral workflows, go-to-market alignment, and expectations and goals of the partnership
• Continuously improve the partner experience by gathering feedback and iterating on programs
• Re-engage and reactivate churned or inactive partners, where appropriate
• Identify opportunities to collaborate with partners through co-selling, co-marketing, and integrations
• Develop and distribute partner newsletter content
• Identify and evaluate event sponsorship and speaking opportunities

Revenue & Pipeline Ownership

• Drive partner-sourced and partner-influenced pipeline through referrals, co-selling, and campaigns
• Manage inbound and outbound referrals
• Partner closely with Sales on pipeline reviews and lead follow-up processes

What We’re Looking For:

• 5+ years of experience in partnerships, business development, or strategic alliances
• Strong understanding of partner ecosystems, referral models, and co-selling motions
• Experience working with CPG, ecommerce, fintech, or adjacent industries preferred
• Proven ability to build and manage partnerships that drive measurable revenue
• Strong communication and relationship-building skills
• Highly organized with experience managing pipelines, reporting, and CRM systems
• Tools - we use Slack, Google Workspace, Salesforce, HubSpot, Typeform, and Crossbeam
• Strategic thinker with a bias toward execution and results

CompensationThe base pay range for this role is $80,000 – $100,000 per year.