Social Media Manager in Hong Kong Special Administrative Region at Crypto.com
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Job Description
The Social Media Manager will be the driving force behind Crypto.com’s digital presence and community engagement. You will conceptualize, implement, and manage high-impact social strategies for our brands.
You are someone who blends creativity with data-driven insights to identify and execute winning content strategies.
ResponsibilitiesStrategy & execution: Help inform and execute social growth strategy, ensuring all content is locally resonant and operationally sound.
Operational excellence: Develop clear strategic guidelines for each social media channel to ensure consistency in content themes and clear audience targeting.
Trend harvesting: Create up-to-trend initiatives and viral posts to ensure our products and community stories are marketed to the fullest extent.
Cross-Functional collaboration: Work alongside XFN partners to ensure a unified brand voice and consistent quality.
Data-Driven Optimization: Define social goals, OKRs, and success metrics; conduct data-driven post-mortems to continuously improve impact and ROI.
At least 5 years of experience as a Social Media Manager, Specialist or similar role.
AI-native with a deep understanding of the current AI tooling landscape.
Strong project management skills with the ability to supervise multiple projects.
Hands-on experience using social media management/posting tools.
Has knowledge and experience of executing the following: content management, campaign management, video production, photoshoots, and social media management.
Able to create, edit ; repurpose content. Knowledge of design tools is a plus.
Has an interest for the financial services industry, including staying up to date on news, trends and all key happenings in the industry.
Be an excellent team player, well organised and keep cool when working to tight deadlines.