Marketing Specialist at Radco – Brainerd, Minnesota

This position will support and execute marketing initiatives that promote our aftermarket accessories company across retail, digital, and wholesale channels. This role is ideal for a creative, detail-oriented marketer with a passion for automotive products and brand building.

This position will be responsible for:

• Lead the charge with planning and executing marketing campaigns across digital, social, email, radio, and print channels
• Create and manage content for websites, social media, email campaigns, and product launches that appeal to both current and prospective Guests and Customers
• Create organic and original short form video content for our social media accounts
• Drafts and posts responses to all online reviews on Google, Facebook, and other platforms
• Effectively request and track Co-op dollars from Vendors, and ensure the dollars are spent on approved advertising that increases brand visibility
• Coordinate product photography, videos, and promotional content
• Works with each of our retail stores to ensure high-quality in-store signage and displays that represent us well
• Lead coordination for trade shows, events, and other marketing efforts
• Monitor campaign performance and prepare reports on engagement and ROI
• Maintain brand consistency across all marketing platforms and materials
• Work cohesively with the Radco Leadership Team and the Radco Retail Store Managers
• Collaborate with our E-commerce team to drive online sales
• Develop and maintain an extensive knowledge of the Automotive Aftermarket products offerings
• Assist with other marketing projects and tasks as required.

Required Skills and Qualifications:

• 1-2 years of marketing experience.
• A good working knowledge of marketing practices.
• Strong attention to detail and accuracy.
• Effective communication and interpersonal skills.
• Ability to work independently and as part of a Team.

The starting annual salary range for this position is $48,000 - $55,000+ and will be evaluated based upon relevant skills, training, experience, education, and other job-related factors permitted by law.

We offer YOU:

• Opportunity for growth within our Company!
• Leader in our industry for overall Employment Package!
• Medical Insurance
• Dental Insurance
• Supplemental Insurance options
• Life Insurance
• Employer sponsored 401(k) & match
• Paid Time Off
• Designated Paid Holidays

The Health, Wellness, and Safety of our Team Members is a Top Priority for our Company!