Marketing Liaison Home Health at BridgeWay Home Health – Smyrna, Georgia

• Marketing Liaison – Home Health – Full Time – Hybrid Role – 90% travel/10% office
• Growing in the Cobb county area in Georgia
• Account Executive or allied healthcare professional with lead generation experience in the healthcare market a plus
• Home health/hospice marketing experience or hospital discharge planning experience a plus
• Office Location: 3300 Highlands Parkway SE, Smyrna, Georgia 30082
• Counties we service: Cherokee – Cobb – Clayton – Dekalb – Fayette – Fulton – Gwinnett – Henry – Newton – Rockdale
• Offering competitive pay, a monthly bonus plan and comprehensive benefits package with benefit eligibility upon start date

Bridgeway Home Health provides quality home health care to thousands of individuals in the state of Georgia. We are growing in the area and looking to add a Marketing Liaison to our team. The Marketing Liaison compensation package includes a base salary and monthly bonus plan. Work environment – 90% local travel/10% office-based.

Who We Are

Bridgeway Home Health is a place where employees and staff enjoy working as they are valued, treated with dignity and respect, and are encouraged to be the best they can be. Bridgeway Home Health provides training, development, state-of-the art technology, opportunities for personal growth and open lines of communication. Our mission at Bridgeway Home Health is excellence. We provide compassionate, quality services to our patients and their families while recognizing the valuable relationship with our employees, our providers and the communities we serve. We believe in Bridgeway Home Health’s mission and strive to do the right things, the right way, all the time.

What We Offer – Full-Time Benefits

• Medical
• Prescription Drug Plan
• Telehealth
• Dental
• Vision
• Voluntary Short-Term Disability
• Voluntary Long-Term Disability
• Voluntary Life Insurance
• 401k
• Paid Time Off
• Mileage Reimbursement
• Employee Referral Program

The Marketing Liaison promotes product line services to appropriate personnel in the medical community. The Marketing Liaison develops and implements physician and referral source education on home care services, and advances community educational activities on behalf of the company. This position requires strong interpersonal skills, the ability to set and accomplish goals and the ability to respond to competitive marketplace practices.

• Develops a strategic plan with clear goals and objectives for the healthcare market
• Establishes rapport with physicians’ offices to facilitate communication between home health agency and staff
• Identifies and promotes agency services to previous and existing referral sources to warrant continued referrals
• Develops working relationships with discharge planning and social service department at area facilities
• Distributes medical documents/orders to physicians within established time limits
• Develops and implements education plans for specialty programs for physicians and facilities
• Monitors the effectiveness of plans and education efforts through weekly/monthly reports
• Promotes the organization through community service programs i.e. health fairs, health screening programs, and in-service education
• Plans for expressions of sympathy, birthday cards, and gifts for special occasions within the healthcare community
• Maintains productivity of no less than 35+ referral contacts per week
• Achieves monthly Personal Production Goals / PPG

• High school diploma with a minimum of two (2) years of experience in sales; healthcare, home health, hospice marketing experience preferred
• Registered Nurse (RN )or Licensed Practical Nurse (LPN) with experience in social work or education preferred; Hospital Discharge Planner experience as a nurse, social worker, occupational therapist, physical therapist, case manager experience a plus
• Current driver’s license and automobile liability insurance
• 90% travel/10% office-based