Marketing and Demand Generation Manager at Energy by 5 – Dallas, Texas

Marketing and Demand Generation Manager

If you enjoy building demand generation programs, partnering closely with sales, and measuring outcomes this role may be a great fit. Were looking for a Marketing and Demand Generation Manager to lead marketing programs in support of our U.S. commercial sales organization, focused on expanding this business lines pipeline for larger, relationship-driven clients. This role supports a relationship-based sales organization working with commercial clients on complex energy procurement and cost management decisions. Youll partner closely with direct sales, subject-matter experts, and leadership to align marketing strategy with client needs, market dynamics, and business goals. This is a hands-on role for someone comfortable building and executing programs, setting up core marketing systems, and measuring impact in a longer sales cycle environment.What you'll be doing:

• Plan and execute multi-channel demand generation campaigns across industries and regions
• Build lead-nurturing programs that educate prospects on market trends, procurement strategy, and energy expertise.
• Collaborate with direct sales and outreach team to support enablement, events, outreach, and pipeline growth

• Develop clear, client-ready content that simplifies complex energy topics

• Own website content, landing pages, and SEO direction for the commercial energy business
• Build dashboards and reporting to track campaign performance, lead quality, and pipeline impact. Use data to optimize campaigns, segmentation, and channel strategy

• Collaborate with internal teams, HubSpot SMEs, and external agencies, including PR partners

• Provide day-to-day guidance and support to the Creative Marketing Manager

• Manage marketing budget, vendors, and overall execution quality

What you'll bring:

• 5-7+ years of experience in B2B marketing, demand generation, field marketing, professional services marketing, or similar roles.
• Experience supporting outside sales or relationship-based sales teams in long sales-cycle environments (consulting, energy, financial services, technical services).
• Proficiency with CRM and marketing automation tools (HubSpot required).
• Strong analytical skills; comfortable building dashboards, analyzing performance, and making data-driven decisions.
• Excellent communication skills and the ability to translate technical insights into accessible, client-ready messaging.
• Experience managing vendors, creative teams, or agencies.
• Strong organizational skills; able to manage multiple priorities and stakeholders.
• Bachelors degree in Marketing, Communications, Business, or a related field.

What's nice to have:

• Exposure to energy markets, energy procurement, sustainability, or regulated industries
• Experience with SEO strategy, content governance, or PR support