Marketing Manager- Hospitality, Gaming & Real Estate at Lupoli Companies – Lawrence, Massachusetts

The Marketing Manager – Hospitality, Gaming & Real Estate

Responsible for leading all consumer-facing and brand strategy across Lupoli Companies’ hospitality and real estate portfolio, including restaurants, hotel/casino operations, and commercial real estate assets.

This role serves as the primary marketing owner for assigned brands and properties, with direct accountability for strategy, execution, performance, and cross-functional alignment. The Marketing Manager partners closely with executive leadership, operations, leasing, and property teams to ensure marketing initiatives drive awareness, traffic, occupancy, and revenue.

Key Responsibilities

Marketing & Growth Leadership

· Own and lead all consumer-facing marketing strategy and execution for assigned hospitality, gaming, and real estate brands

· Define campaign strategy, budgets, promotional frameworks, and growth initiatives aligned with business goals

· Serve as the primary marketing partner to leadership for assigned verticals and properties

Hospitality, Gaming & Property Marketing

• Lead marketing strategy and execution for:
• Restaurants and dining concepts
• Hotel and casino operations
• Commercial and mixed-use real estate assets

• Develop campaigns that drive:
• Guest traffic and engagement
• Brand awareness and reputation
• Leasing, occupancy, and tenant visibility
• Partner with operations, leasing, and development teams to support openings, promotions, and ongoing initiatives

Creative & Campaign Execution

• Plan and execute integrated campaigns from concept through launch
• Oversee social, digital, paid media, PR, in-venue, and experiential marketing
• Ensure brand consistency, quality, and clarity across all channels and touchpoints

Website & Digital Ownership

• Act as project lead for website initiatives related to hospitality and real estate brands
• Manage content updates, UX improvements, and conversion strategies
• Oversee digital performance across web, social, and paid platforms

Performance & Accountability

• Define, track, and report on marketing KPIs and ROI
• Provide regular performance insights and recommendations to leadership
• Continuously optimize strategy based on data, results, and business priorities

Cross-Functional & Team Leadership

• Partner closely with:
• Operations and property management
• Leasing and development teams
• Sales and executive leadership
• Provide direction to creative resources and marketing team members supporting assigned brands
• Oversee external vendors, agencies, photographers, designers, and media partners
• Establish workflows, timelines, and processes to ensure efficient execution and scalability

Qualifications:

• 5+ years of marketing experience, preferably within hospitality, gaming, real estate, or multi-brand environments
• Proven experience owning end-to-end marketing strategy and execution
• Strong understanding of consumer marketing, brand positioning, and performance measurement
• Experience managing agencies, vendors, and cross-functional stakeholders
• Highly organized, proactive, and comfortable operating in a fast-paced environment
• Strong communication skills and executive presence