Field & Partnerships Marketing Manager in Austin, Texas at Handoff AI

In this role you'll run trade shows and owned events end-to-end, source and onboard strategic partners, and build co-marketing programs that connect Handoff to the contractors and companies that matter most. This role is ideal for someone who loves being on the ground, thinks in ROI, and thrives in scrappy environments where they wear multiple hats - and whose relationships turn into revenue.

• Own field marketing strategy: trade shows, owned events (dinners, road trips, office events), and on-site execution from logistics to post-event follow-up
• Source and onboard new strategic partners through outbound outreach — associations, agencies, industry influencers, and complementary software companies
• Build and run co-marketing programs: joint events, webinars, referral flows, and co-branded content tied to pipeline goals
• Manage a portfolio of active partners end-to-end — relationship management, program execution, and results tracking
• Track and report on field ROI: cost-per-event, pipeline sourced, partner-attributed revenue, and conversion from field activity to booked demos
• Coordinate with Sales on account targeting before events and ensure clean, timely post-event follow-up
• Negotiate lightweight partnership agreements and manage onboarding for new partners
• Define and own the events and partnerships calendar — prioritize based on ROI potential and strategic fit
• Build repeatable playbooks for event execution and partner management
• Represent Handoff at industry events, trade shows, and partner meetings — travel ~50% of the time