Social Media & Content Lead in Glendale, California at Tacori

Location: Glendale, CA (4 Days In-Office) Salary: $90,000–$100,000

The Role

TACORI is a house of design, precision, and hand-crafted artistry. We are seeking a Social & Content Art Lead to serve as the visual architect of our brand across digital platforms. This is not a role for a generalist; it is a role for a creator with a high-fashion lens who understands that in the luxury space, every frame must be "considered."

You will lead the day-to-day visual narrative, moving seamlessly between high-level content strategy and hands-on production. You aren't just capturing moments—you are translating TACORI’s heritage into culturally resonant, platform-native storytelling.

Key Responsibilities

• Visual Narrative & Production: Shoot, direct, and produce campaign-grade social content. You will elevate raw captures into refined, luxury assets through expert editing and color grading.
• Strategic Trend Translation: Monitor the "chronically online" landscape to identify cultural shifts, translating them into the TACORI vernacular without compromising brand integrity.
• Editorial Voice: Own the written word across social channels, crafting elevated, "quiet luxury" copy that feels like an editorial caption rather than a marketing blurb.
• Community Curation: Manage high-touch engagement across Instagram, TikTok, Pinterest, and Reddit, cultivating a sophisticated community with a tone that reflects our Glendale atelier’s craftsmanship.
• Performance Art: Analyze content performance through a qualitative and quantitative lens, refining the aesthetic strategy to maximize brand equity and engagement.

Who You Are

• The Experience: 5+ years of experience in social media, content creation, or art direction, preferably within the luxury, jewelry, or high-fashion sectors.
• The Eye: You possess a "luxury-level" aesthetic. You understand lighting, framing, and the nuance of premium pacing in short-form video.
• The Toolkit: Proficient in mobile and professional capture; an expert in editing suites (Adobe Premiere, CapCut, or similar) with a high standard for color theory.
• The Pulse: You are deeply embedded in internet culture and understand the technical nuances of TikTok, Instagram, and emerging platforms.
• The Precision: Highly organized and proactive, capable of managing a content pipeline that meets the exacting standards of a global design house.

Bonus Points

• Experience navigating high-intent communities like Reddit.
• A background in working with high-profile creators or luxury influencers.
• Experience in the fine jewelry or bridal industry, fashion or luxury industry.