Manager Marketing Planning at RFNOW Inc. – Virden, Manitoba

Manager, Marketing Planning

Location: Manitoba, Saskatchewan, Ontario (Hybrid or Remote) Company: RFNOW Inc.

About RFNOW

RFNOW is bringing high-speed fibre internet to rural communities across Manitoba and Saskatchewan. As we continue to expand, we’re focused on delivering not just connectivity—but a better customer experience and stronger community impact.

The Role

We’re looking for a Manager, Marketing Planning to bridge strategy, execution, and performance—owning how marketing, sales, and territory planning come together to drive measurable growth.

This is a highly cross-functional role for someone who thrives in a data-driven environment, and can translate targets into coordinated action across channels, teams, and communities.

You will play a critical role in ensuring RFNOW consistently meets its growth targets through strong go-to-market planning, funnel management, and continuous optimization.

Key Responsibilities

1. Go-to-Market Planning & Execution

· Develop and own quarterly go-to-market (GTM) plans aligned to company growth targets

· Translate sales targets into:

o Channel-level marketing plans

o Promotional strategies

o Territory-level execution priorities

· Define optimal channel mix (digital, D2D, call centre, community events, partners)

· Lead execution of key growth programs, including:

o Cross-sell and upsell campaigns

o Process improvement initiatives

o Onboarding and scaling new partners and vendors

· Develop and execute plans to meet sales targets, improve processes, and enhance EBITDA performance

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2. Sales Funnel Ownership & Performance Management

· Actively manage the end-to-end sales funnel to ensure performance is on track to targets

· Partner with data and analytics teams to maintain accurate, up-to-date funnel reporting

· Monitor pipeline health, including:

o Lead volume

o Conversion rates

o Channel performance

· Identify gaps vs targets and take proactive action to close them

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3. Sales & Territory Alignment

· Work closely with Territory Manager and Sales Channels to:

o Forecast required lead volumes and traffic by channel and region

o Work with Channel partners to align sales capacity and staffing with demand generation plans

· Support coordinated rollout of campaigns across rural communities

· Ensure strong alignment between marketing plans and field execution realities

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4. Performance Tracking, Insights & Optimization

· Track and report on weekly performance metrics, including:

o Conversion rates by channel

o Performance by territory

o Impact of campaigns and promotional tactics

· Analyze variances to target and clearly identify:

o Root causes of underperformance

o Opportunities to scale what’s working

· Recommend and coordinate data-driven actions to improve results across channels. Work with Channel partners to deliver programs to improve sales results.

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5. Market & Community Planning

· Track and report on market penetration by community

· Identify high-opportunity areas to prioritize marketing and sales investment

· Support strategic decisions on where and how to deploy resources for maximum growth

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6. Executive Reporting & Communication

· Support the creation of Executive-level presentations and reporting

· Translate complex data into clear, actionable insights and recommendations

· Provide visibility into performance, risks, and opportunities

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What Success Looks Like

· Clear, actionable GTM plans tied directly to revenue and EBITDA targets

· Strong visibility and control over sales funnel performance

· Consistent achievement (or overachievement) of sales targets

· Improved conversion rates and channel efficiency

· Data-driven decision making embedded across marketing and sales

· High-impact programs executed effectively across multiple channels and regions

Qualifications

· 4-6+ years experience in marketing strategy, revenue operations, sales planning, or demand generation

· Strong analytical mindset with experience in funnel management, forecasting, and performance tracking

· Proven ability to work cross-functionally with sales, marketing, and operations teams

· Experience managing or influencing multi-channel go-to-market strategies

· Ability to translate data into clear business decisions and execution plans

· Comfortable operating in a fast-paced, growth-oriented environment

Nice to Have

· Experience in telecom, ISP, or subscription-based services

· Familiarity with rural markets or multi-territory operations

· tools

Why Join RFNOW

· Be part of a mission-driven company transforming rural connectivity

· High-impact role with direct ownership of growth performance

· Opportunity to shape how marketing, sales, and planning operate together

· Work in an environment that values ownership, speed, and practical execution

RFNOW Inc. is an equal opportunity employer. We welcome applications from people from all backgrounds and capabilities. Applicants are welcome to request necessary accommodations throughout our employment process.

If interested, please apply online by visiting www.rfnow.com/careers .

About RFNOW Inc.

RFNOW Inc. is a successful, dynamic organization with opportunities to grow and specialize in a number of areas within the field of technology and construction including broadband wireless communication, fiber optics, network architecture/maintenance, directional drilling, cable plowing, line locating, tower building, residential and commercial service connections, and heavy equipment operation and maintenance. Learn more at www.rfnow.com