Senior Marketing Specialist at Hu-Friedy Mfg. Co., LLC – Chicago, Illinois

The Marketing and Brand Management department at HuFriedyGroup is a strategic business driver, implementing our company mission and vision across all marketing channels and brand touchpoints.

The Senior Marketing Specialist is responsible for developing a comprehensive and integrated approach to driving awareness of HuFriedyGroup products and services by creating marketing programs, campaigns, platforms and communication deliverables that support and enable strategic business objectives and drive profitable growth. This person must have a strong project management orientation and be able to successfully drive multiple projects and campaigns at once. Finally, this individual must have a demonstrated capacity to understand data and leverage that understanding to draw conclusions and implement recommendations to improve upon overall marketing effectiveness.

• Serves as primary point of contact to assigned business initiatives and products as liaison between the product team and brand management. Identifies business unit’s goals, objectives, and revenue targets to in turn develop and execute marketing strategy to achieve desired business results.

• Leads and develops the execution of high-impact marketing programs, from start to finish, leveraging internal support and driving collaboration, that strengthen and grow the HuFriedyGroup brand and portfolio of products and services.

• Works closely with internal and external partners on the creation of promotions, marketing campaigns, launches, etc. that drive business growth.*

• Leads the development, execution and measurement of audience-focused integrated campaigns and programs to support business objectives and goals

• Manages cross-functional teams to drive integration and execute tactical plans

• Leads the development of Marketing campaigns and guides creative direction for use in various online channels: email, social media, web/banner ads, search and other tactics for inclusion on earned, owned and paid media including dealer websites and in various other media outlets

• Manages campaign timelines, weekly status, review and approval processes; seeks opportunities to maximize efficiencies and management of processes

• Working in partnership with the Design, develops creative briefs and guides creative direction to meet objectives for all marketing and public facing communications, including print, digital, and video assets

• Partners with international teammates to launch products globally

• Serves as active member of the Global Marketing Council to ensure connectiveness and resonance of messaging, position and branding on a global brand level.

• Creates and maintains marketing effectiveness dashboard of key performance metrics and return on investment analysis. Presents data to key stakeholders, including members of the Dental Executive Leadership team, and recommends actions as appropriate.

• Participates in yearly planning sessions; Presents options and recommendations to Strategic Business Units.

• Effectively communicate programs, strategies, expectations and results across the marketing department and within appropriate levels in the organization

• Bachelor’s degree in marketing or related field required.

• Minimum 7 years’ experience in advertising/marketing/product management position

• Proven ability to work independently on information discovery and research projects

• Proven ability to connect messages to target audiences.

• Solid understanding of, and experience with, graphic design, printing and production of printed materials

• Knowledge in the area of data and analysis

• Excellent creative and business writing skills

• Strong verbal presentation skills

• Strong project management and organizational skills

• Strong analytical and problem-solving skills.

• Excellent proofreading skills required.

• Progressive project responsibilities strongly preferred.

• B2B experience preferred

• PC literacy required (Word, Excel, and PowerPoint). Macintosh literacy helpful but not required

Equal Employment Opportunity & Accessibility Statement
HuFriedyGroup is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We prohibit discrimination and harassment of any kind based on race, color, religion, age, gender, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
If you require reasonable accommodations to apply for a position, participate in the recruitment process, or perform essential job functions, please contact us at 773-868-5534. We are committed to supporting you throughout your journey with HuFriedyGroup!