Integrated Campaign Manager at Siteimprove – Bellevue, Washington

Integrated Campaign Manager

We are seeking an experienced Integrated Marketing Campaign Manager to lead the strategy, execution, and optimization of multi-channel, full-funnel marketing campaigns that drive pipeline and revenue. The ideal candidate brings hands-on experience running and scaling paid media programs across multiple regions, managing agency partners, and using data to deeply understand pipeline dynamics, timing, and conversion performance. You are both a strategic thinker and an operatorcomfortable zooming out to design integrated campaigns and zooming in to optimize performance.What you will be doing

• Integrated Campaign Strategy & Execution
• Drive the end-to-end planning, execution, and optimization of integrated marketing campaigns across digital channels (paid media, email nurtures, global webinars, and website).
• Orchestrate campaigns across regions, segments, and personas, ensuring alignment with business priorities and revenue goals.
• Partner closely with Content, Product Marketing, and Field Marketing to ensure cohesive messaging, timing, and execution.
• Translate high-level business objectives into clear campaign plans, briefs, timelines, and performance targets.
• Paid Media Leadership
• Manage and optimize performance across channels such as search, social, display, and ABM platforms.
• Own the relationship with the external paid media agency, including strategy alignment, performance reviews, budgeting, and optimization recommendations.
• Ensure paid media programs are tightly integrated with broader campaign goals and full-funnel performance.
• Funnel, Pipeline & Analytics
• Bring a strong full-funnel mindset, from awareness and demand creation through pipeline acceleration and revenue impact.
• Deeply understand pipeline mechanics, stage conversion, velocity, and timingand how campaigns influence each.
• Partner with Marketing Ops to define success metrics, dashboards, and reporting frameworks.
• Regularly analyze campaign and channel performance to identify insights, optimization opportunities, and investment recommendations.

What we will require of you

• 69+ years of B2B SaaS marketing experience, with a focus on integrated campaigns and demand generation.
• Proven experience executing and scaling paid media programs across multiple regions and audience segments, specifically on LinkedIn and Google.
• Hands-on experience managing paid media agencies.
• Strong proficiency in HubSpot and Salesforce, including campaign setup, reporting, and funnel tracking.
• Experience in PowerBI, ON24, and Canva is a plus
• Demonstrated understanding of the full marketing and revenue funnel, including pipeline generation, acceleration, and attribution.
• Highly analytical mindset with the ability to connect campaign performance to pipeline outcomes and business impact.
• Experience leading or mentoring team members and operating effectively in cross-functional environments.
• Strong stakeholder management skills as well as communicating up and out to leadership and peers.

In addition, we hope you will appreciate:

• Rest and relaxation: Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member, 11 paid holidays, and volunteer leave.
• Comprehensive benefits: National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability, discounts to volunteer plans to meet your family needs, and more!
• Prepare for the future: 401(k) with a company match to provide a better future in your retirement years.

The pay for the successful candidate will depend on various factors, including work location, relevant knowledge, skills, qualifications, and experience.
$128,500 - $160,700 a year