Amazon Product Launch Manager – Private Label at Texas Hotel Management

This is a full time, remote and permanent position as per the US Central timezone

We are looking for a highly experienced and results-driven Amazon Product Launch Manager to lead the end-to-end launch of private label products on Amazon. The ideal candidate will be responsible for product research, sourcing coordination, listing optimization, and driving successful product launches with strong ranking and sales performance.

• Identify profitable private label product opportunities using tools like Helium 10, Jungle Scout, etc.
• Conduct in-depth market, competitor, and keyword research
• Validate demand, competition, and profit margins before launch

• Coordinate with suppliers (Alibaba or direct manufacturers)
• Negotiate pricing, MOQs, and timelines
• Ensure product quality and compliance with Amazon standards

• Work on product differentiation (bundling, features, packaging)
• Coordinate branding, logo design, and packaging
• Ensure compliance with Amazon policies and regulations

• Create high-converting Amazon listings (Title, Bullet Points, A+ Content)
• Conduct keyword research and SEO optimization
• Coordinate product images, infographics, and videos

• Plan and execute product launch strategies
• Manage PPC campaigns (Sponsored Products, Sponsored Brands)
• Use ranking strategies (giveaways, promotions, external traffic)

• Coordinate shipment planning (FBA/FBM)
• Monitor stock levels to avoid stockouts
• Work with freight forwarders and warehouses

• Track KPIs (sales, conversion rate, ACOS, TACOS)
• Optimize PPC campaigns and listing performance
• Analyze data and adjust launch strategies accordingly

• 3–5+ years of experience in Amazon Private Label business
• Proven track record of successful product launches
• Experience managing full product lifecycle on Amazon

• Strong knowledge of Amazon Seller Central
• Expertise in PPC (Amazon Ads)
• Hands-on experience with:
  • Helium 10
  • Jungle Scout
  • Keepa
• Keyword research and SEO expertise

• Strong analytical and data-driven mindset
• Ability to identify profitable niches
• Understanding of profit margins, ROI, and unit economics

• Excellent communication and negotiation skills
• Experience working with international suppliers (especially China)
• Ability to manage cross-functional teams (design, logistics, marketing)

• Bachelor’s degree in Business, Marketing, or related field (preferred)
• Ability to work under pressure and meet deadlines
• Strong problem-solving skills