Sales Director - Commercial Printing at Forum Communications Company – Fargo, North Dakota

With locations in North Dakota, South Dakota, and Minnesota, Forum Communications Printing addresses commercial printing and mailing needs with our high-quality print and mail solutions. Services include magazine, catalog, book, and tradeshow printing, brochures, direct mailers, postcards, variable data printing, statements, glossy inserts, annual reports, fulfillment, first class mail pick-up, and print & digital publications. Forum Communications Printing is part of Forum Communications Company, a 5th-generation, family-owned, Upper Midwest media company.

Job Summary

The Sales Director is a strategic and results-driven leader responsible for driving revenue growth across our commercial printing division. This role oversees the development and execution of innovative sales strategies, leads and mentors a high-performing sales team, and cultivates strong relationships with local and regional clients. The Sales Director leverages data, and market insights and analytics to maximize revenue opportunities. As a key member of the leadership team, this individual collaborates cross-functionally to align sales initiatives with overall business objectives while fostering a culture of accountability, creativity, and continuous growth.

This remote opportunity is open to candidates who currently reside within the physical/digital footprint of FCC - North Dakota, South Dakota, Minnesota, and Wisconsin.

Essential Functions

• Develop, execute, and continuously refine comprehensive sales strategies that align with corporate objectives and drive sustained revenue growth within the commercial printing division.
• Provide strong leadership, coaching, and performance management to Sales and Customer Service Representative (CSR) teams, fostering a culture of accountability, collaboration, and high performance.
• Direct all aspects of sales team staffing, onboarding, and ongoing training initiatives; conduct regular performance evaluations and implement development plans to elevate individual and team effectiveness.
• Design and optimize the sales organizational structure, including territory alignment, account assignments, quota setting, and performance benchmarks to maximize market coverage and efficiency.
• Establish ambitious yet attainable sales targets and key performance indicators (KPIs), and proactively monitor progress to ensure consistent achievement or overachievement of revenue goals.
• Develop and implement incentive programs, commission structures, and recognition initiatives that motivate Account Executives and drive revenue growth and customer acquisition.
• Analyze market conditions, industry trends, competitive activity, and customer insights to identify new business opportunities and inform strategic decision-making.
• Cultivate and maintain strong, long-term relationships with key clients, strategic partners, and high-value prospects to support retention, growth, and customer satisfaction.
• Collaborate cross-functionally with marketing, production, operations, and product development teams to ensure alignment of sales strategies with overall business objectives and capabilities.
• Oversee the preparation and delivery of compelling sales presentations, proposals, and bids, providing guidance and support to ensure effectiveness and consistency in messaging.
• Prepare, analyze, and present accurate sales forecasts, pipeline reports, and performance metrics to senior leadership, using data to drive informed business decisions.
• Manage and administer the sales budget, ensuring effective allocation of resources to maximize return on investment and support company priorities.
• Stay informed on advancements in commercial printing technologies, services, and industry best practices to maintain a competitive advantage in the marketplace.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and relevant professional experience.
• Minimum of five (5) years of progressive sales leadership experience, with a demonstrated track record of driving revenue growth and leading high-performing teams in a comparable role.
• Experience in or knowledge of the commercial printing industry is strongly preferred; candidates with transferable experience in adjacent industries will also be considered.
• Proven leadership capability with a mentorship-driven approach; ability to inspire, develop, and retain talent by understanding and leveraging individual motivators and strengths.
• Exceptional communication, negotiation, and interpersonal skills, with the ability to build credibility and influence at all levels of an organization and with external partners.
• Strong analytical and strategic thinking skills, with the ability to interpret sales data, market trends, and customer insights to inform decision-making and optimize performance.
• Proficiency in CRM systems and Microsoft Office Suite; experience leveraging sales technology to manage pipelines, reporting, and forecasting.
• Working knowledge of digital sales strategies, e-commerce platforms, and integrated marketing solutions.
• Demonstrated ability to manage multiple priorities in a fast-paced, results-driven environment while maintaining attention to detail and executional excellence.
• Ability and flexibility to travel as needed within assigned territories/company footprint to support client relationships, team development, and participation in company meetings, training, and events.
• Must possess a valid driver’s license and a driving record that is insurable by the company, and an acceptable level of vehicle insurance as required by the company.

Expected compensation for this role is between $90,000 and $140,000/year, based on qualifications and experience, combination of base salary and bonus potential.

ABOUT THE COMPANY

Forum Communications Company is a family-owned media and technology leader with more than a century of delivering trusted, quality journalism and innovative business solutions. Storytelling is at the heart of who we are, but today, we’re so much more than a newspaper. As one of the Upper Midwest’s leading media organizations, we’re driving the future across print and digital news, sports streaming, technology, broadcasting, commercial printing, and full-service agency advertising.

Our teams are made up of passionate, purpose-driven people who thrive on collaboration, creativity, and continuous improvement. Along with a competitive benefits package, you’ll find real opportunities to learn, grow, and make an impact within a culture that celebrates ideas, values people, and knows how to have fun along the way. Come for the perks. Stay for the community.

Forum Communications Company offers the following to all Full-Time and 32-Hour Benefited employees:

• Health, dental, and vision packages
• Paid maternity and parental leave
• Company-paid short-term disability and life insurance
• Additional options for critical illness, accident, and hospital indemnity coverage
• Retirement benefits with company match
• Generous PTO and paid volunteer hours

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. FCC currently does not offer employer sponsorship.