Director, Mass Market Acquisition and Engagement in United States at Jobgether
NewJob Function: Executive/Management
Jobgether
United States, United States
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Job Description
Director, Mass Market Acquisition and Engagement
Accountabilities:
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Mass Market Acquisition and Engagement in United States.
This is a strategic, high-impact marketing leadership role responsible for building and scaling a large, engaged base of digital supporters to drive awareness, engagement, and fundraising performance. You will own the full marketing funnel—from acquisition and engagement to conversion and long-term retention—across multiple digital channels and platforms. The role sits at the intersection of communications, marketing, and development, requiring strong collaboration to align audience growth with revenue and mission-driven outcomes. You will design and execute data-driven strategies that expand reach, optimize performance, and deepen supporter relationships. This position operates in a fast-paced, mission-focused environment where innovation, experimentation, and measurable impact are essential. It is ideal for a marketing leader passionate about combining digital growth expertise with purpose-driven work.
- Develop and lead a comprehensive, organization-wide mass-market acquisition and engagement strategy aligned with audience growth and fundraising objectives.
- Design and execute multi-channel acquisition campaigns across email, social media, paid media, search, display, and emerging platforms.
- Own and optimize the full marketing funnel, including awareness, acquisition, engagement, conversion, retention, and supporter stewardship.
- Manage and optimize paid media investments across platforms such as Google Ads, Meta, YouTube, LinkedIn, and others to drive efficient audience growth.
- Build and improve email and lifecycle marketing programs, including segmentation, automation, and personalization strategies.
- Oversee testing and optimization initiatives (A/B testing, messaging experiments, funnel improvements) to enhance conversion and engagement performance.
- Collaborate closely with communications, development, and events teams to align messaging, campaigns, and fundraising priorities.
- Lead engagement and conversion strategies, including landing pages, content journeys, and digital activation pathways.
- Design retention and stewardship strategies to increase lifetime value and deepen supporter relationships.
- Manage external agencies, vendors, and internal marketing staff while ensuring alignment with overall strategy and performance goals.
- Monitor performance analytics and KPIs to continuously improve campaign effectiveness and audience growth outcomes.
- 10+ years of experience in digital marketing, audience acquisition, fundraising growth, or performance marketing roles.
- Proven experience building and managing full-funnel marketing strategies that drive measurable growth in audience and revenue.
- Strong expertise in paid media, email marketing, CRM systems, audience segmentation, and digital analytics tools.
- Experience working with marketing automation and CRM platforms such as Salesforce, HubSpot, Iterable, or similar tools.
- Strong analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Demonstrated ability to manage cross-functional collaboration across marketing, communications, and development teams.
- Excellent communication skills with the ability to simplify complex topics into compelling messaging for diverse audiences.
- Strong project management and organizational skills in fast-paced, multi-priority environments.
- Experience in nonprofit fundraising, advocacy, public policy, or mission-driven organizations is strongly preferred.
- Passion for climate, clean energy, or social impact work is highly valued.
- Competitive annual salary ranging from $145,000 to $165,000.
- Comprehensive health insurance coverage.
- Retirement savings contributions.
- Generous paid time off and flexible work arrangements.
- Remote-friendly work environment aligned with U.S. East Coast hours.
- Opportunity to work in a mission-driven organization focused on climate impact.
- Professional development and collaboration with global experts in energy and policy.
- Inclusive and flexible organizational culture supporting work-life balance.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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Job Location
United States, United States
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