Marketing Assistant at Bethany Community Services Inc – Groveland, Massachusetts

Marketing Coordinator - Nichols Village

Nichols Village is seeking a dynamic and detail-oriented Marketing Coordinator to support our marketing and branding initiatives. This role offers an exciting opportunity to contribute to the growth and visibility of our community by implementing strategic marketing activities, managing lead data, and engaging with prospective residents. If you are passionate about marketing, have excellent communication skills, and thrive in a collaborative environment, we encourage you to apply.

Key Responsibilities:

- Support the Marketing Director in developing and executing marketing and branding strategies for Nichols Village.

- Manage daily lead activity within MoveN (CRM), including tracking occupancy trends, monitoring lead performance, and generating reports to inform strategic decisions.

- Maintain accurate and up-to-date census, prospect, referral, and marketing data, including site tours and event schedules.

- Respond promptly to marketing inquiries, manage incoming calls, and conduct community site tours, providing clear and comprehensive information on community lifestyle, pricing, and demographics.

- Assist with social media and content marketing efforts, including creating and scheduling email campaigns and monthly newsletters to enhance engagement and resident retention.

- Plan, promote, and coordinate community events such as open houses, luncheons, and presentations to increase community visibility and resident engagement.

- Assist front desk operations as needed including answering phones, guest reception etc.

At Nichols Village, we foster a welcoming and inclusive environment that values innovation, teamwork, and professional growth. Join our team and contribute to creating a vibrant community where residents feel valued and supported. We offer competitive benefits and opportunities for advancement to help you thrive in your career.

Skills and Qualifications:

- Bachelor’s degree in Marketing, Communications, or a related field preferred.

- Previous experience in marketing, event planning, or community outreach is a plus.

- Excellent written and verbal communication skills.

- Ability to work collaboratively in a team environment and handle multiple projects simultaneously.

- Creative mindset with a proactive approach to problem-solving.

- Strong research skills and ability to learn new tools quickly

- Excellent organizational skills with a resident-oriented approach

- Exceptional communication, listening, and interpersonal skills

- Proficiency in MS Office, marketing software, and online applications such as CRM tools, Google Analytics, and Google AdWords

- Demonstrated ability to work effectively with older adults and understand their unique needs