Marketing Specialist - Content Writer at Stukent – Idaho Falls, Idaho

The Marketing Specialist - Content Writer is a skilled writer and meticulous editor who takes ownership of content from concept through delivery. This role exercises sound judgement in shaping messaging, balancing brand voice with audience needs, and contributing ideas that improve content performance. The content writer plays an active role in advancing Stukent’s mission to Help Instructors, Help Students, Help the World through clear, effective storytelling.

Typical Job Duties

• Marketing Content Creation: Create, edit, and refine high-impact marketing content across channels, including web copy, blogs, press releases, digital ads, video scripts, emails, and other promotional materials..
• Project Support and Coordination: Contribute to and manage assigned components of large, ongoing marketing initiatives such as email campaigns, landing page development, and blog design, ensuring deadlines and quality standards are met.
• AI Enablement: Leverage AI tools to improve efficiency and volume while ensuring all final deliverables maintain an authentic, human voice aligned with the Stukent brand.
• SEO & GEO Integration: Apply SEO and GEO best practices to improve content discoverability, performance, and search rankings.
• Team Collaboration: Partner with marketing team members and cross-functional stakeholders to meet deadlines and support campaigns, launches, and events.
• Brand Stewardship: Maintain and uphold the Stukent style guide to ensure a consistent professional voice across all channels.
• This role is expected to work independently on assigned projects, raise questions proactively, and recommend improvements to content processes or standards.
• Performs miscellaneous job-related duties as assigned.

Minimum Qualifications

• Bachelor’s degree, preferably in English, Communications, or Marketing or an equivalent combination of education and experience.
• A strong portfolio demonstrating independently produced content across multiple formats and channels.
• Familiarity with AP Style and proficiency with Google Workspace.
• Excellent written communication, editing, and problem-solving skills.
• Openness to feedback and a demonstrated commitment to continuous improvement
• Ability to manage multiple projects, meet deadlines, and collaborate across teams.
• Strong attention to detail, organization, and design consistency
• Understanding of generative AI tools and how to leverage them responsibly and effectively in the writing process.
• Ability to incorporate performance feedback, data, or stakeholder input to improve content over time.

Preferred Qualifications

• Understanding of SEO best practices and willingness to learn GEO practices.