Product Marketing & Research Associate at Alia Services

This position is fully remote and available ONLY for applicants living in countries in Central America, including Guatemala, Honduras, El Salvador, Costa Rica, and Panama.

*Please submit your resume in ENGLISH. Resumes received in other languages will NOT be evaluated.*

About the Role

We’re looking for a strategic, detail-oriented Product Marketing Associate who thrives on uncovering insights and turning them into action. You’ll play a key role in shaping how we understand the competitive landscape, track product performance, and position our offerings in the market. This is a hands-on role for someone who’s curious, analytical, and passionate about driving go-to-market success through data and storytelling.

If you’re energized by fast-paced environments and love connecting the dots between data and strategy, we’d love to meet you!

Key Responsibilities

• Support competitive research and market analysis to help our client stay ahead of industry trends and emerging threats.
• Deliver actionable insights that inform product strategy, positioning, and sales enablement initiatives.
• Partner with internal teams to gather customer feedback, market signals, and competitive intelligence.
• Help craft compelling value propositions and enablement materials for sales and customer-facing teams.
• Contribute to product launches with market context and positioning support.
• Present findings and strategic recommendations to product, sales, and executive stakeholders.
• Track and report on the impact of competitive intelligence and research initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-3 years of experience in product marketing, market research, competitive intelligence, or sales enablement.
• Background or familiarity with CPG, retail, or tech provider industries is strongly preferred.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication skills.
• Experience with tools like Excel, PowerPoint, and competitive intelligence platforms (e.g., Crayon, Klue, SimilarWeb).

Preferred Qualifications

• Experience in B2B SaaS industry.
• Familiarity with CRM and marketing automation tools (e.g., Salesforce).
• Passion for storytelling and translating data into strategic insights.

WHO WE ARE:

Alia Services is one of the renowned recruitment and payroll services' companies that operate remotely. We offer one-window solutions for entrepreneurs, small-medium enterprises, companies, corporates, and candidates. With us, a company can shape its organizational goals and objectives into reality by acquiring exceptional human capital with an easy and fast paced recruitment process.

WHAT DO WE PROVIDE?

• Full time positions with the potential for overtime.
• 100% remote positions.
• Competitive compensation package.
• An inclusive, fast pace exciting environment culture offering accelerated professional growth.
• 1-on-1 coaching with feedback sessions, mentorships, and leadership development programs.
• Opportunities for cross-functional development