Digital Content Writer at Lucas Museum of Narrative Art – Los Angeles, California
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About This Position
Position Summary
The Digital Content Writer is a core member of the Lucas Museum’s growing Digital Product and Experience team, and will be responsible for producing clear, compelling, and mission-driven texts for distribution across the museum's digital channels. This role will support the full range of the museum's digital output, from rich, accessible writing that brings the museum’s exhibitions and artists to life to engaging marketing copy that invites the public in and drives conversions and engagement.
Reporting to the Director of Digital and working closely with the Digital Content Strategist and Senior Digital Producer, the Digital Content Writer will also collaborate across the museum’s Curatorial, Editorial, Marketing, Membership, and Development teams. While the department will draw on an extended workforce to meet its ambitious digital goals, the Digital Content Writer will function as the museum’s primary internal wordsmith. In that capacity, they’ll craft text that embodies the museum’s belief that art should be accessible to everyone, and show a genuine passion for narrative art and the people who make it.
Original Digital Content Development
Draws on existing curatorial texts and research to produce new content that effectively and memorably introduces digital audiences to the museum’s artworks, artists, and themes
Conducts interviews with curators, artists, practitioners, and audience members to gather rich perspectives and details that help bring our artworks--and the stories they tell--to life
Writes quickly and effectively across multiple digital formats and lengths, from brief, high-impact texts supporting digital products and interactives to traditional long-form editorial that tells the story of the museum, its founding, and its artworks, artists, and themes
Participates in digital editorial planning and calendar development
Supports the department’s multimedia production, contributing scripts, treatments, outlines, and supporting text
Digital Voice and Tone
Serves as a key custodian of the museum’s digital voice by ensuring consistency and accessibility across all published digital texts
Effectively tailors messaging for different audience segments, ensuring clarity, accessibility, and consistency of voice across all touchpoints
Continually works to integrate and extend founder and museum voice to emerging digital products and formats, maintaining consistency while adapting to new contexts
Helps build and maintain digital-specific editorial guidelines
Marketing and Communications Support
Writes, edits, and proofreads clear, compelling, and on-brand copy across the museum’s digital marketing channels—including website, email campaigns, social media, print, and on-site materials—to drive audience engagement and support revenue-generating initiatives
Develops and refines messaging that supports ticket sales, membership growth, fundraising campaigns, and public programs
Monitors content performance and incorporates stakeholder feedback and performance insights (e.g., engagement metrics, campaign results) to refine and improve copy effectiveness over time
Applies SEO best practices when writing and editing, and tracks emerging content optimization trends such as Generative Engine Optimization (GEO) or Answer Engine Optimization (AEO) to ensure texts are effectively indexed, cited, and summarized by AI tools such as ChatGPT, Perplexity, and Google AI Overviews.
Required
3–5 years of professional writing experience, with a strong portfolio spanning multiple digital formats and audiences
Demonstrated ability to write about art, culture, or history for general audiences
Demonstrated track record of crafting successful digital content in a fast-paced, metrics-driven context
Ability to adapt to feedback and develop copy to meet stakeholder expectations
Experience working within structured digital content workflows, including review cycles with multiple stakeholders
Experience writing for diverse audiences
- Excellent grammar, editing, and proofreading skills
Strong research skills, including the ability to synthesize complex source material into clear, engaging prose
Strong interview skills and comfort speaking with artists, scholars, and subject matter experts
Strong appreciation for brand voice and tone, with an instinct for consistency and a sensitivity to register
Strong organizational skills and ability to track multiple deadlines across concurrent assignments
Proficiency in Airtable
Collaborative working style, with comfort navigating feedback from multiple stakeholders
Familiarity with content management systems and digital publishing workflows
Familiarity with project management tools such as ClickUp is a plus
Comfortable working in structured CMS environments where content follows templates and established patterns
Experience writing for museum, gallery, or cultural institutions
Familiarity with writing for a diverse range of digital product formats: app content, audio/video scripts, UX and interface text
Comfort navigating founder-driven environments, or build-phase institutional environments where processes are still being established
$71,000 - $78,000 a year