Sr. Strategist, Social Analytics at Tombras – Knoxville, Tennessee

Tombras, a 450+ person, full-service, national advertising agency with a digital mindset, is seeking a Sr. Strategist, Social Analytics.

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.

The Sr. Strategist, Social Analytics will join and lead the Social Media Insights & Intelligence Team, owning strategic data initiatives, analytical frameworks, and insight delivery to support both internal stakeholders and client partners. The Sr. Strategist, Social Analytics is a strategic and data-driven leader responsible for shaping how social performance is measured, analyzed, and translated into business impact across clients. This role sits at the intersection of analytics, strategy, and culture—bringing rigor to measurement frameworks while uncovering meaningful insights that inform creative, content, and channel decisions.

This individual will lead the development of scalable reporting systems, oversee social listening and cultural intelligence efforts, and elevate how data is communicated to both internal teams and clients. The ideal candidate is equally comfortable in the details of data and the big-picture storytelling required.

Where you'll be working: Knoxville. Relocation assistance may be provided.

What you'll be doing:

• Lead social performance measurement frameworks and define key metrics across platforms.
• Oversee monthly reporting cadence, ensuring accuracy, actionable insights, and alignment with client KPIs.
• Mentor, support, and quality-review work of junior analysts.
• Drive social listening efforts—developing listening queries, interpreting sentiment trends, and connecting cultural insights to business objectives.
• Build dashboards and reporting tools (e.g., Looker Studio, Tableau, internal BI systems).
• Synthesize findings into executive-ready presentations and recommendations.
• Collaborate with cross-functional teams across strategy, performance, creative, and PR.
• Partner with Social Media Managers to translate insights into strategic recommendations.
• Monitor industry best practices and social platform evolution.
• Support ad-hoc client requests for audience insights, competitor benchmarking, and topic monitoring.

What you bring:

• 5–7+ years of experience in social analytics, insights, research, or related disciplines.
• Expertise with social listening and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase, Meltwater, RivalIQ).
• Strong analytical, statistical, and data visualization skills.
• Strong working knowledge of and experience with key social platform algorithms including Instagram, TikTok, Facebook, X and LinkedIn.
• Exceptional communication and storytelling ability with a focus on strategic outcomes.
• Experience mentoring or leading small teams.

Why you'll want to work at Tombras:

• Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• 401(k) Participation
• Employer-paid Dental & Vision
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Tombras is an E-Verify employer and participates in the E-Verify program.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Remote employees must be based in the United States.