Demand Generation Marketing Manager in United States at Jobgether

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Marketing Manager in United States.

This role sits at the center of a high-impact B2B marketing function, responsible for driving scalable pipeline growth through integrated, data-driven campaigns. You will design and execute multi-channel demand generation programs that attract, engage, and convert high-quality prospects across the full buyer journey. Working closely with sales, product, and operations teams, you will ensure marketing efforts translate directly into measurable revenue outcomes. The environment is fast-paced, collaborative, and highly analytical, with a strong emphasis on experimentation and continuous optimization. You will also play a key role in marketing operations, campaign performance tracking, and event execution, ensuring consistency and efficiency across all initiatives. This is an opportunity to shape demand generation strategy while having clear ownership of pipeline impact in a mission-driven organization.

In this role, you will be responsible for building and executing a full-funnel demand generation strategy that drives awareness, engagement, and qualified pipeline growth. You will design and manage integrated campaigns across digital channels while ensuring alignment with revenue goals and sales priorities.

• Develop and execute multi-channel demand generation strategies focused on pipeline and revenue growth
• Manage campaigns across SEO, SEM, paid media, content syndication, email, webinars, and other digital channels
• Oversee marketing automation and CRM systems (HubSpot, Salesforce) to ensure data integrity and lead flow efficiency
• Partner with sales teams to improve lead scoring, routing, conversion, and overall pipeline performance
• Plan and execute events, webinars, and industry activations, including pre- and post-event engagement strategies
• Define KPIs, build dashboards, and analyze campaign performance to guide optimization and budget decisions
• Ensure consistent messaging, brand alignment, and continuous improvement across all marketing initiatives

The ideal candidate brings strong B2B SaaS marketing experience with a proven ability to drive measurable demand generation impact. You are both strategic and execution-oriented, comfortable managing multiple campaigns while optimizing performance through data.

• 7+ years of experience in B2B SaaS marketing, including leadership or management responsibilities
• Proven track record in building demand generation programs that drive pipeline and revenue growth
• Hands-on experience with marketing automation platforms such as HubSpot and CRM tools like Salesforce
• Strong analytical skills with the ability to translate data into actionable marketing strategies
• Experience partnering closely with sales teams in a demand generation or field marketing capacity
• Ability to manage integrated campaigns, events, and marketing operations simultaneously
• Strong communication, collaboration, and stakeholder management skills in cross-functional environments
• Bonus: experience in healthcare marketing, early-stage/growth environments, or agile teams

• Competitive compensation package
• Medical, dental, and vision insurance coverage
• 401(k) with company contribution
• Flexible paid time off (PTO) plus sick leave allocation
• Remote-first / flexible working environment
• Professional development, learning, and mentorship opportunities
• Collaborative, mission-driven culture with strong cross-functional alignment
• Inclusive workplace focused on diversity, equity, and continuous growth