Regional Director of Sales & Marketing at Weathervane Senior Living – Wayne, Pennsylvania

Weathervane Senior Living operates a portfolio of senior living communities in Pennsylvania offering Independent Living (IL), Personal Care (PC), and Memory Care (MC) services. Our goal is to create exceptional resident experiences while maintaining strong census and outreach programs.

Job Summary:

We are seeking a driven and strategic sales leader to direct all marketing and occupancy development efforts across our communities. The ideal candidate is a mentor at heart and a performance-focused marketer with deep knowledge of senior living.

Key Responsibilities:

• Lead sales initiatives across IL, PC, and MC communities
• Mentor, coach, and motivate community sales teams for success and CRM accountability
• Build referral networks and conduct outreach to local partners
• Execute digital and event-based marketing campaigns
• Analyze market trends and drive revenue through census growth

Education & Experience:

• Bachelor’s degree in marketing, business, communications, or related field
• 5+ years in healthcare marketing or senior living sales leadership

Skills & Qualifications:

• Multi-site experience, marketing analytics technology, and CRM fluency required (e.g., Sherpa, Move-N, Yardi)
• Accomplished referral development, census growth, lead conversion, and team development skills
• Knowledge of IL, PC, and MC markets and Pennsylvania demographics.
• Community lease-up experience preferred
• Excellent verbal and written English communication skills, including interpersonal and presentation skills
• Sound judgement and a strong ethical foundation in decision-making
• Flexibility to regularly travel between communities and work various hours, including weekends and holidays

As an equal opportunity employer, we are committed to creating a diverse and inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions. If you require reasonable accommodation to complete a job application, pre-employment testing, job interview, or to otherwise participate in the hiring process, please contact kgrisnik@weathervanesl.com.