Associate Sales Manager (Western Region) at Fotile America LLC – Rancho Cucamonga, California

战略规划与市场洞察
1. 带领团队超额完成区域月度、季度及年度销售目标，制定并执行市场渗透策略，重点开发潜力市场（如加州及周边州）。
2. 分析区域人口结构、消费习惯及竞品动态（如渠道布局、品牌策略），预判市场趋势与风险，制定差异化竞争策略。
3. 建立城市损益模型，量化各城市运营效益，优化资源分配与政策设计，确保可持续发展。
4. 主导产品作战规划，从优先级排序到落地执行，确保产品高效进入市场并实现战略破局

渠道管理与客户拓展
1. 设计并优化渠道策略，分类分级管理客户，精准匹配需求与渠道特性，最大化覆盖效率并避免冲突。
2. 通过分级合作策略与CRM工具管理经销商网络，提升合作伙伴黏性，降低流失率。
3. 拓展高潜力客户并建立长期共赢关系，推动战略合作与绩效增长。
4. 制定经销商准入与退出机制，优化渠道质量，维护市场稳定。
营销与运营执行
1. 制定区域营销方案，结合用户洞察与产品策略，设计高效触达路径，驱动转化与增值。
2. 主导品牌营销活动落地，确保资源精准触达目标客户，促进销售目标达成。
3. 搭建城市管控看板，整合销售、库存等核心数据，实现实时监控与智能预警。
4. 优化库存周转效率，加速存货变现，减少资金占用与滞销风险。
5. 优化终端门店体验，升级空间布局与服务流程，提升顾客转化率与品牌忠诚度。
6. 识别区域运营风险（市场波动、渠道冲突），制定分级应对预案，提升组织抗风险能力。

团队管理与跨部门协同
1. 领导并培养高绩效销售团队，强化战略思维、产品专业度及市场分析能力，制定本地化销售策略。建立责权利配套机制，通过KPI考核/激励方案，提升团队执行力与忠诚度。
2. 协同市场、产品、供应链等部门，确保战略对齐与资源高效配置。推动服务NPS管理迭代，通过客户反馈持续优化服务流程，实现口碑增长闭环。
3. 代表公司参与行业展会及活动，推广品牌并挖掘商业机会。

• 任职要求：
• 本科及以上学历，5年以上销售管理经验，有家居建材/零售行业背景优先；
• 精通渠道开发、经销商管理及市场分析工具（如CRM、Power BI）；
• 结果导向，具备战略思维与跨部门协调能力；
• 能适应高频出差，中英文流利。

Associate Sales Manager
Job Responsibilities
1. Drive the local sales team to overachieve the regional monthly, quarterly, and annual sales targets.
2. Drive expansion of new and existing store locations to unlock incremental market potential and consumer reach.
3. Analyzes market and competitive trends, considering statistics and expenditures, to identify customer consumption habits, forecast sales potential, build competitor databases, and develop successful sales strategies against the highly competitive landscape.
4. Develop and execute regional market penetration strategies, focusing on underserved areas in CA and surrounding states to accelerate business growth.
5. Demonstrate balanced decision-making by integrating business realities, diverse perspectives, and long-term objectives to effectively navigate complex and high-pressure situations.
6. Manage and restructure distributor networks through tiered partnership strategies, CRM software, leveraging lifecycle analytics, and using data-driven insights to boost engagement, strengthen loyalty, and minimize partner churn
7. Identify and acquire high-potential clients while maintaining long-term, trust-based win-win partnerships grounded in strategic alignment and performance-driven collaboration.
8. Design partner incentive programs and advise dealers and distributors on policies and operating procedures to ensure the functional effectiveness of the business.
9. Lead the planning and optimization of direct store operations by establishing performance benchmarks, identifying operational bottlenecks, and converting successful practices into replicable SOPs.
10. Collaborate cross-functionally with Marketing, Product, Service, Training, and HQ Strategy teams to ensure strategic alignment and effective sales execution in local markets.
11. Develop and manage the local trade show calendar, actively participate in trade shows and conventions to represent FOTILE products, and support overall marketing initiatives.
12. Lead and coach the local results-driven sales team, fostering ownership, strategic thinking, product expertise, and market analysis to develop localized sales strategies that respond to consumer trends and competitive dynamics that drive sustainable growth.
13. Lead, coach, and motivate the sales team to meet performance standards, exceed sales targets, and foster a high-performance culture.
14. Establish and implement structured mechanisms for execution accountability, performance tracking, and continuous improvement through coaching, performance feedback, and development plans for the local sales team.
15. Ad hoc duties as assigned.
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Job Requirements
• 5+ years of B2B sales or distributor management experience, with a preference for home appliances or related industries preferred.
• Bilingual in English and Mandarin Chinese Required.
• Strong relationship management and development skillset.
• Excellent negotiation, communication, organizational, and cross-functional collaboration skills.
• Strong leadership, analytical, and execution capability with a goal-oriented mindset.
• Familiarity with the local North American market landscape is preferred.
• Bachelor’s degree in Business, Marketing, or related field preferred.

Benefits:
• 401(k)
• 401(k) 3% Match
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Mileage reimbursement
• Paid time off
• Parental leave
• Referral program
• Travel reimbursement
• Vision insurance
Compensation Package:
• Commission pay
• Holiday pay
Schedule:
• Monday to Friday