Marketing and Social Media Administrator at Golds Gym DC Metro – Chantilly, Virginia

Position Overview The Marketing & Social Media Admin is responsible for executing organic social media content, coordinating member communications, managing in-club marketing materials, and supporting brand consistency across all locations.

Key Responsibilities

Manage and publish organic content across social platforms (Instagram, Facebook, LinkedIn, TikTok).

• Capture in-club content including photos, short-form videos, and member highlights.
• Maintain a consistent posting schedule aligned with the marketing calendar. Monitor comments and messages; escalate issues when necessary.
• Track basic engagement metrics and report performance.

Influencer & Community Support

• Assist with communication and coordination of approved influencer or community collaborations as directed by leadership.
• Support scheduling and content capture related to influencer visits or promotional activities.

Member & Guest Feedback Monitoring

• Monitor and respond to Google Reviews and other approved member feedback platforms.
• Escalate member experience concerns to leadership or appropriate club management when necessary.
• Highlight positive member feedback that may be appropriate for social media or internal recognition.

Member Communications

• Draft and distribute member emails and internal announcements.
• Support club-level communication needs for promotions and events.
• Ensure messaging accuracy and brand consistency across all clubs.

Creative & In-Club Marketing Execution

• Design flyers, posters, banners, and in-club signage.
• Ensure promotional materials are current and properly displayed across locations.
• Create and maintain an organized digital library of club photos, branded assets and templates.
• Support rollout of monthly promotions with accurate materials and graphics.

Campaign & Operational Support

• Assist with implementation of marketing campaigns as directed.
• Ensure creative assets are formatted and delivered on time.

Local Club Support

• Coordinate with GMs on signage and local marketing needs.
• Capture content during club events, activations, and peak hours.
• Maintain visual brand standards across all locations.

Qualifications

• 1–3 years marketing experience, preferably in fitness, hospitality, or retail.
• Strong skills in video creation and editing for Social Media.
• Proficient in Canva; Adobe or similar tools a plus.
• Experience with social media management, reputation management, or CRM systems preferred.
• Highly organized with strong attention to detail.
• Excellent communication and comfort filming/interviewing people in clubs.
• Proactive and able to work quickly without errors.