Marketing/Brand Manager at Stamford Ford Lincoln – Stamford, Connecticut

The Brand Marketing Manager will lead the development and execution of marketing initiatives that strengthen our dealership’s brand, attract new customers, and enhance loyalty among existing ones. This role blends strategic thinking with hands-on execution, ensuring cohesive and impactful messaging across digital, social, traditional, and experiential channels.

Key Responsibilities:

• Develop and execute brand marketing strategies that align with dealership goals and objectives.
• Manage and maintain the dealership’s brand voice, messaging, and visual identity across all channels.
• Plan and oversee advertising campaigns (digital, print, social, radio, and TV) to drive leads and sales.
• Analyze market trends, customer insights, and competitive activity to inform marketing strategies.
• Collaborate with sales, service, and management teams to ensure cohesive marketing initiatives.
• Manage the marketing budget and vendor relationships to maximize ROI.
• Track, measure, and report on marketing campaign performance and make data-driven recommendations.
• Lead special projects, events, and promotions to enhance brand visibility and community presence.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• 3+ years of experience in brand marketing
• Strong understanding of digital marketing, social media, and traditional advertising channels.
• Excellent project management and organizational skills.
• Strong analytical skills and experience using marketing analytics to drive decision-making.
• Exceptional written, verbal, and presentation skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.