Senior Manager, Marketing Portfolio and Analysis in United States at Jobgether
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Job Description
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Manager, Marketing Portfolio and Analysis in United States.
This role is a high-impact leadership position focused on driving marketing investment strategy and performance optimization across large-scale paid media programs. You will connect marketing spend to business outcomes by unifying visibility across channels, funnels, and audiences. Acting at the intersection of analytics, strategy, and finance, you will translate complex data into clear investment decisions that improve ROI, CAC efficiency, and pipeline growth. The environment is highly data-driven, fast-paced, and cross-functional, requiring close collaboration with marketing, finance, and analytics teams. You will play a central role in shaping how marketing budgets are allocated and measured across the organization. This is an opportunity to influence growth strategy at scale while building robust systems of insight and accountability.
- Own the end-to-end U.S. paid media portfolio analysis, ensuring clear visibility into spend efficiency, ROI, and pipeline contribution across all digital channels (search, social, display, programmatic, and emerging platforms).
- Develop and maintain scalable reporting frameworks, dashboards, and forecasting models to support budget pacing, scenario planning, and investment optimization decisions.
- Partner with Finance, Marketing Strategy, and regional stakeholders to define quarterly and annual budget allocation strategies aligned with CAC, LTV, and revenue goals.
- Lead performance deep dives, identifying efficiency opportunities, saturation signals, and trade-offs to continuously reallocate investment toward higher-performing channels and audiences.
- Drive regular business reviews and performance readouts, delivering executive-level insights and actionable recommendations.
- Ensure data integrity and alignment across CRM, marketing automation, and advertising platforms in collaboration with data and analytics teams.
- Support attribution, incrementality testing, and marketing mix modeling efforts to improve decision-making and measurement accuracy.
- 8+ years of experience in marketing analytics, performance marketing, growth strategy, or marketing finance, ideally in B2B SaaS or fintech environments.
- Strong expertise in marketing funnel dynamics and performance metrics such as CAC, LTV, ROI, payback period, and pipeline conversion rates.
- Proven ability to build scalable models, reporting systems, and scenario planning tools for marketing investment optimization.
- Advanced proficiency in Excel or Google Sheets, along with strong experience using BI tools such as Tableau, Looker, or Power BI.
- Hands-on experience with Salesforce, marketing automation platforms, and digital ad ecosystems (Google Ads, LinkedIn, Meta, DSPs).
- Familiarity with data warehouses and querying tools such as SQL, BigQuery, or Snowflake.
- Strong communication and storytelling skills, with the ability to translate complex analytics into executive-ready insights.
- Bachelor’s degree in Business, Marketing, Economics, or related field (MBA preferred).
- Competitive compensation package with performance-based incentives.
- Comprehensive health coverage including medical, dental, and vision insurance.
- Retirement savings plan with employer contributions.
- Fully remote or flexible work environment (depending on team setup).
- Flexible time off policies supporting work-life balance.
- Opportunities for career growth in a global, high-growth organization.
- Exposure to advanced analytics, marketing technology, and large-scale performance marketing systems.