Campaign Optimization Specialist at Full Compass Systems LTD – Madison, Wisconsin

Love what you do. Support the pros behind the shows!

Work for a company that treats its employees like family! After all, Full Compass Systems is a family-owned business that has almost 50 years’ worth of building relationships with our employees and customers. We are a one-stop shop for anything audio, video, lighting, and musical equipment related. We work with Fortune 100 companies, start-up companies, and every type of organization in between.

Our benefits Include:

· Potential for a Hybrid Schedule

· On-Site Restaurant

· Volunteer Time Off

· Paid Time Off

· Health/Dental/Vision Insurance

· Life Insurance

· 401(k)

The Campaign Optimization Specialist is a digital-first execution role focused on improving the conversion touchpoints that acquire new customers, retain existing ones, and drive revenue for Full Compass. In this role, you will build and optimize landing pages and execute digital marketing campaigns - primarily through email - to move customers from interest to purchase. This is a hands-on role for someone who enjoys improving digital experiences, working within modern marketing tools, and using data to guide decisions. This position reports to the Sr. Manager of Digital Marketing and collaborates closely with the Marketing, Web Development, Sales, and Merchandising teams. This is an individual contributor role with no direct reports.

Key Responsibilities

Landing Page Development & Conversion Optimization

Build and manage landing pages aligned with campaign objectives

Exercise independent judgment to optimize landing page design, content, and structure

Implement conversion best practices to improve engagement, lead capture, and intent

Ensure landing pages, email campaigns, forms, and tracking function cohesively across campaigns

Conduct QA prior to launch, including form functionality, tracking validation, responsiveness, and cross-device testing

Execute A/B tests and document results with clear performance insights

Monitor post-launch conversion performance and recommend incremental improvements

Connect landing page outcomes to campaign goals and revenue impact

Website Support & Digital Experience

Implement marketing-requested website updates tied to campaigns

Partner with Web Development on larger enhancements as needed

Support testing and validation of engagement and conversion improvements

Assist with SEO implementation efforts as directed

Email Campaign Execution

Identify and recommend strategic website or content enhancements to improve user experience and campaign effectiveness

Build and deploy lead generation and lifecycle campaigns in Klaviyo

Execute segmentation based on campaign strategy

Support automated flows, triggered sequences, and gated content initiative

QA email rendering, links, forms, and tracking

Monitor campaign performance and share engagement trends with the marketing team

Coordinate with third-party vendors as needed to support campaign initiatives

Tracking, Data, and Reporting

Implement optimization strategies to improve engagement, lead capture, and revenue impact

Validate campaign-level data flow between NetSuite, Klaviyo, and other platforms

Support attribution reporting and dashboard validation in Google Analytics and NetSuite

Identify data gaps or inconsistencies and escalate appropriately

Provide post-campaign summaries with actionable optimization recommendations

Testing & Quality Assurance

Maintain launch checklist standards for campaign assets

Test tracking events, form integrations, and analytics configurations

Conduct cross-browser and cross-device validation before launch

Document issues and coordinate resolution prior to go-live

Continuous Improvement

Monitor industry trends and best practices related to digital conversion optimization, email marketing, and customer experience

Stay current on digital conversion, CRO, and email marketing best practices

Identify opportunities to improve performance using tools, AI, and emerging techniques

Collaborate cross-functionally to improve digital customer touchpoints

Perform other related duties as assigned

Required Education and Experience

1–3+ years of experience in digital marketing execution

Experience working with landing page builders (WordPress / Elementor preferred)

Experience working in Klaviyo or a similar email service provider

Exposure to NetSuite or similar CRM/ERP platforms is a plus

Familiarity with Google Analytics 4 and basic campaign performance reporting

Understanding of UTM parameters, tracking tags, and attribution fundamentals

Experience with A/B testing tools

Basic HTML and CSS knowledge sufficient to troubleshoot and make minor edits

How You Approach the Work

Successful candidates for this role often demonstrate the following work styles:

A digital-first mindset, using data and insights to inform decisions

Strong attention to detail, particularly when testing and validating campaign assets before launch

Curiosity about digital performance, with interest in understanding what improves engagement and conversion

Problem-solving ability when troubleshooting campaign or technical issues

Comfort working across multiple marketing tools and learning new platforms

Ability to translate performance data into clear, actionable insights for teammates

Strong organizational skills and the ability to manage multiple campaigns and priorities simultaneously

Work Environment

Work is performed primarily in an office environment with minimal travel. The employee may occasionally be required to lift and/or move up to 25 pounds. The role involves extended periods of sitting, as well as frequent standing and walking, reaching above shoulder height, and use of standard office equipment including a computer, telephone, copier, printer, and virtual collaboration tools. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

Equal Opportunity Employer

Full Compass is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable law.