General Manager / Sales Leader - Signage at Cogent Analytics – Nashville, Tennessee

Our client is a trusted provider of design, fabrication, and installation services, specializing in signage for business interiors, vehicle wraps, and custom projects. With a state-of-the-art facility and a skilled team, they deliver high-quality, innovative visual branding solutionsfrom concept to completion. Their offerings include experiential graphics, architectural signage, custom metal signs, and outdoor business displays, all supported by advanced technology and a commitment to excellence.

The General Manager is the senior leader responsible for driving revenue growth, overseeing daily operations, and ensuring the delivery of highquality signage solutions. This role leads the companys sales effort while managing crossfunctional teamsincluding sales, design, production, installation, and administrationto achieve strong financial performance and exceptional customer satisfaction. The GM sets the strategic direction, builds a highperforming sales culture, and ensures operational excellence across the organization.

Serve as the primary driver of the companys sales strategy and revenue growth.

Develop and execute sales plans, prospecting strategies, and key account management initiatives.

Participate directly in major sales opportunities, client presentations, and highvalue quoting.

Analyze market trends, identify new business opportunities, and expand the companys presence in target industries.

Ensure accurate, timely, and competitive estimating and proposal development.

Build and maintain strong relationships with key customers, partners, and referral sources.

Provide handson leadership to all departments: sales, design, production, installation, and customer service.

Recruit, train, and develop team members to build a cohesive, highperforming organization.

Establish clear performance expectations and hold staff accountable for results.

Foster a culture of collaboration, accountability, and continuous improvement.

Own the companys P&L, budgeting, forecasting, and financial reporting.

Monitor job costing, margins, labor efficiency, and material usage.

Implement costcontrol measures and identify opportunities to improve profitability.

Approve purchasing decisions and manage vendor relationships.

Ensure a consistent, highquality customer experience from initial inquiry through installation.

Resolve escalated customer issues with professionalism and urgency.

Maintain high standards of quality, accuracy, and service across all departments.

Develop and execute strategic plans to increase revenue, market share, and operational efficiency.

Evaluate and implement new technologies, equipment, and service offerings.

Drive continuous improvement initiatives across sales, operations, and customer service.

Required

5+ years of management experience, ideally in signage, printing, construction, or a related industry.

Background in B2B sales, account management, or business development.

Proven success leading sales teams and achieving revenue targets.

Strong understanding of production workflows and project management.

Experience managing budgets, financials, and performance metrics.

Excellent leadership, communication, and problemsolving skills.

Ability to thrive in a fastpaced, deadlinedriven environment.

Preferred

Experience with signindustry software

Knowledge of permitting processes, ADA signage requirements, and installation methods.

--Bonus and equity options based on company growth and profitability

--Lead and grow the sales department into a larger division.

--Work in a collaborative environment with cross-functional teams.

--Influence company strategy through pipeline management and performance metrics.

--The above base plus equity in the company.

--Medical, Dental, Vision

--PTO & Holidays

--Life Insurance, Long-term & Short-term disability

--401k with match regardless of contributions