Regional Marketing Manager (Northeast) at iAnthus Capital – New York

Who We Are:
iAnthus Capital Management is a multi-state operator advancing the cannabis industry through cultivation, processing, and retail excellence. Cannabis is redefining sectors from healthcare to consumer packaged goods, and our mission is to build the most valuable brands and operational network nationwide. At iAnthus, we foster learning, career development, innovation, and collaboration. You will work alongside industry experts in an environment that values flexibility, professional growth, and meaningful contribution.

Who You Are:
You are a creative, energetic, and highly organized field marketer who thrives in fast-paced environments and enjoys connecting directly with consumers and retail partners. You understand how to bring a brand to life through engaging experiences, exceptional retail execution, and strong relationship-building. You combine creativity with discipline, ensuring all field activity is compliant, impactful, and aligned with sales and marketing goals. You are confident, adaptable, and capable of managing multiple activations, communications, and reporting requirements with professionalism and enthusiasm.

Professional Competencies:

• Positive, high-energy attitude with a team-first mindset
• Strong communication, presentation, and interpersonal skills
• Highly organized with excellent attention to detail
• Ability to think creatively and execute efficiently
• Strong understanding of regulatory compliance in cannabis
• Comfortable managing field events, retail interactions, and cross-functional activities
• Data-driven with the ability to track, measure, and report ROI
• Confident leading consumer-facing initiatives and training sessions

Benefits:

• 20 days of accrued Paid Time Off
• Ten Paid Holidays
• Paid Sick Leave
• Paid Parental Leave
• Medical, Dental, Vision, FSA, HSA, Transit Benefits, and 401(k)
• Employer-Paid Short-Term Disability and Life Insurance
• Wellness Program
• Employee Assistance Program for employees & family members
• Employee Discounts
• Opportunity to work in a fast-growing industry where your creativity and execution directly influence success

What we are looking for:
The Regional Marketing Manager role focuses on developing innovative approaches to driving consumer traffic, enhancing the in-store experience, and ensuring alignment between marketing strategies & commercial goals. Partnering closely with the VP of Revenue of Planning, this role integrates marketing efforts across channels to maximize customer engagement and brand loyalty. This position requires a deep understanding of consumer behavior, retail trends, and multi-channel execution, with the ability to balance creativity and data to drive results. Success comes from translating strategy into execution that moves revenue, traffic, and customer retention. This role reports into the Senior Manager of Marketing for iAnthus.

What you’ll be doing:

• Designing and executing marketing campaigns to increase foot traffic, drive sales, and build customer loyalty
• Ensuring retail marketing initiatives align with the brand voice, values, and overall strategy
• Developing and managing in-store promotions, events, and activations that drive engagement and revenue
• Collaborating with dispensary teams to create compelling product stories and campaign execution
• Leveraging customer feedback, sales data, and market trends to optimize marketing strategies and improve KPI’s
• Build and manage relationships with vendors, agencies, and partners to deliver high-quality execution
• Integrate digital and in-store marketing efforts, including loyalty programs, mobile app, and social media campaigns
• Manage regional marketing budgets with a focus on efficiency, ROI, and measurable outcomes
• Partnering with regional leaders to ensure consistent execution and performance across locations
• Have fun…

Skills & Qualifications:

• Hands-on experience with the Dutchie POS
• Proven ability to recruit, manage, and scale a brand ambassador program to drive local awareness, traffic, and sales
• Strong working knowledge of cannabis marketing regulations across Massachusetts, Maryland, New Jersey, and New York, with the ability to execute compliantly
• Clear understanding of the end-to-end marketing workflow – from brief creation and asset development through digital execution (email, SMS, web, in-store) and performance measurement
• Experience operating within dispensary retail marketing environments, including promotions, merchandising, and local store marketing execution
• Demonstrated ability to manage marketing budgets, evaluate performance, and optimize campaigns based on ROI and key retail KPI’s

Equal Opportunity Statement:

iAnthus encourages applicants from all backgrounds. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, or genetics. We value diverse experiences, perspectives, and identities and foster an inclusive environment where team members can thrive. Individuals with a criminal record remain eligible for employment as permitted by applicable law.