Marketing Specialist at Charles Industries, LLC. – Schaumburg, Illinois

Job Summary:

The Marketing Specialist develops and executes marketing initiatives to drive brand awareness and customer acquisition in alignment with business objectives.

Supervisory Responsibilities:

• none

Duties/Responsibilities:

• Maintain product and marketing content across website, portals, and intranet.

• Manage website content.

• Update product documents and support new product launches.

• Execute email marketing campaigns, social media content, and basic performance reporting.

• Monitor marketing KPIs and track campaign performance.

• Conduct market and competitive research to support campaign development.

• Develop and distribute marketing materials, collateral, and promotional items.

• Support distributor and channel marketing initiatives.

• Coordinate logistics, personnel, and materials for trade shows, events, and community outreach.

• Support internal communications (newsletters, presentations, emails).

• Track project progress and coordinate deliverables with internal teams and external vendors.

• Perform other duties as assigned.

Required Skills/Abilities:

• Strong oral and written communication skills required.

• Good interpersonal skills are required to work effectively with others.

• Strong organizational and time management skills.

Education and Experience:

• Bachelor's degree, preferably in Marketing or Business.

• At least 2 years of work-related experience.

• Experience in marketing and analytics tools such as Google Analytics, and similar platforms.

• Experience with SEO and SEM.

• Knowledge of Microsoft Office (Word, Excel, and PowerPoint).

• Knowledge of WordPress, HubSpot, Hootsuite, Monday.com, and AI tools is preferred.

Physical Requirements:

The physical demands described represent those an employee must successfully perform. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

• Employees must regularly lift and/or move up to 15 pounds.

Work Environment:

The work environment characteristics described are representative of those an employee encounters while performing the essential job functions.

• Employees regularly work in an office environment.

The pay range for this position is $64,000-$70,953 annually. The base pay offered may vary depending on the position offered, geographic location, education, training, and/or experience.