Talent Brand Program Manager at Jobgether – United States
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About This Position
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Talent Brand Program Manager in United States.
This role offers the opportunity to shape and amplify an organization’s employer brand on a global scale. You will lead strategic initiatives that influence how candidates perceive and engage with the company, driving recruitment marketing programs, managing external agencies, and creating tools that empower recruiters worldwide. Operating at the intersection of brand, marketing, and talent acquisition, you will collaborate across multiple teams to ensure a consistent and compelling candidate experience. Your work will directly impact the organization’s ability to attract top talent, strengthen leadership visibility, and measure the effectiveness of employer branding efforts. This position is ideal for a data-driven, creative, and highly organized professional who thrives in a fast-paced, cross-functional environment.
- Own and evolve the Employer Value Proposition (EVP), ensuring messaging and visual identity are consistently applied across all candidate and employee touchpoints
- Lead the redesign and ongoing optimization of the careers site, acting as the advocate for candidate experience and internal stakeholders
- Develop and execute recruitment marketing campaigns, partnering with agencies to create engaging, data-informed content for target talent audiences
- Build and maintain recruiter enablement resources, including toolkits, landing pages, and talent intelligence, to equip recruiters with insights and messaging for successful candidate engagement
- Measure EVP effectiveness through brand studies and reporting, using analytics to set benchmarks and demonstrate impact
- Manage strategic external partnerships and agency relationships, including budgets and creative deliverables
- Support leadership visibility programs in collaboration with communications teams, helping executives build their personal brand to attract top talent
- Oversee multiple concurrent programs with clear strategy, execution rigor, and accountability
Requirements:
- 8+ years of experience in employer branding, talent brand, recruitment marketing, or related fields
- Proven experience managing complex, cross-functional programs and projects with multiple stakeholders
- Demonstrated ability to develop and activate an Employer Value Proposition (EVP) across messaging and candidate touchpoints
- Strong influencing skills and ability to drive alignment across all organizational levels, including senior leadership
- Experience managing external agencies and overseeing creative and research deliverables
- Proven track record of managing significant budgets and resources effectively
- Strong analytical skills to define metrics, interpret data, and apply insights to strategy and reporting
- Excellent written and verbal communication skills, with strong attention to brand voice, messaging, and content quality
- Preferred: experience in high-growth technology companies, familiarity with recruiting platforms (e.g., LinkedIn Talent Solutions, Gem), design tools (Figma), event marketing, and AI-assisted content generation
Benefits:
- Competitive salary with opportunities for performance-based incentives
- Flexible, remote-friendly work environment with global collaboration
- Comprehensive health coverage, including medical, dental, and vision plans
- Generous paid time off, holidays, and wellness days for work-life balance
- Professional development resources and opportunities to grow within the organization
- Opportunity to influence global employer brand strategy and recruitment marketing programs
- Collaborative, high-trust culture that values creativity, autonomy, and outcomes