Sr. National Account Manager, Sephora at Wella Company – Toronto, Ontario

Position Title: Sr. National Account Manager, Sephora

Function: Sales

Location: Toronto, ON, CA

Work Arrangement: Remote

Description:

Role: Sr. National Account Manager – Sephora Canada & Professional Expansion

Location: Toronto

Reports to: FDM Leader

About Wella Company

Wella Company stands as one of the world’s leading beauty organizations, renowned for a family of iconic brands including Wella Professionals, Briogeo, Clairol, OPI, Nioxin, and ghd. With a global workforce of approximately 6,000 employees and presence in over 100 countries, Wella Company empowers consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, we are committed to delighting consumers, inspiring beauty professionals, engaging communities, and delivering sustainable growth to our stakeholders.

Role Overview

The Senior National Account Manager (NAM) is responsible for leading the Sephora Canada business for Wella Company’s Briogeo brand and Wella Ultimate Care franchise, with full accountability for sales performance, retailer experience, marketing execution, and cross-functional alignment.

This role is the single point of ownership for the Sephora Canada relationship, ensuring best-in-class execution across merchandising, marketing, supply chain, and in-store and digital experience. In parallel, the role will lead professional channel expansion for Briogeo in Canada, working closely with distributors, new retail channels and internal stakeholders to build sustainable growth beyond Sephora.

Key ResponsibilitiesSephora Canada – National Account Leadership

• Own the end-to-end Sephora Canada relationship for Briogeo and Wella Ultimate Care, acting as the primary commercial and strategic contact.
• Lead annual joint business planning, forecasting, and performance tracking across stores and e-commerce.
• Drive sales growth, productivity, and profitability in line with agreed targets.
• Manage all Sephora commercial levers, including assortment, promotions, launches, and marketing investments.
• Represent Wella Company at key Sephora forums including brand summits, market and strategy meetings.

Retailer Experience & Execution Excellence

• Champion a best-in-class Sephora retailer experience across in-store merchandising, education, events, animations, and digital shelf execution.
• Partner closely with Sephora merchandising, planning, marketing, education and event teams to drive brand exposure and ensure flawless execution.
• Translate Sephora expectations into clear internal direction across marketing, sales operations, and supply chain.

Cross-Functional Leadership

• Advocate internally for your accounts & act as the connector across internal teams including brand marketing, trade marketing, demand planning, logistics, and finance.

• Partner with brand and trade marketing to drive localized support for Sephora across paid media, influencer, PR, and events.

• Collaborate with Field Sales and Education teams to drive in-store sell-through and successful events.

• Align with internal Sephora US NAM on shared NA strategies, launches, and campaigns to ensure consistency.
• Ensure launch readiness, inventory health, and on-time delivery aligned with Sephora requirements.
• Proactively identify risks and opportunities and drive solutions with accountability and speed.

Professional Channel Expansion – Briogeo

• Lead the strategic expansion of Briogeo in the Canadian professional channel.
• Manage distributor relationships including commercial negotiations, distribution expansion, and education planning.
• Partner with education and marketing teams to build credible professional relevance while protecting brand integrity.

Business Analytics & Performance Management

• Own forecasting, reporting, and KPI tracking for Sephora and professional accounts.
• Analyze sales, inventory, and promotional performance to drive insights and recommendations.
• Deliver clear, data-driven insights to leadership.

• Manage Gross-to-Net budgets and deductions to ensure accurate forecasting, healthy margins, and optimized spend.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or a related field.
• 4+ years of experience in national or key account management within beauty, CPG, or prestige retail.
• Direct experience managing Sephora Canada and/or U.S. strongly preferred.
• Experience with the professional beauty channel and distributor management is a strong asset.
• Strong communication, negotiation, and relationship-building skills.

• Exceptional analytical skills, with a talent for translating data insights into actionable strategies.
• Ability to operate with high autonomy in a fast-paced, matrixed organization.

What We Offer

• Competitive compensation and performance-based incentives.
• Comprehensive benefits and wellness programs.
• Career growth opportunities within a world-class professional beauty organization.
• A collaborative, purpose-driven culture that celebrates creativity and innovation.

Equal Employment Opportunity

Wella Company is committed to providing equal employment opportunities to all qualified individuals regardless of race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity or expression, marital status, veteran status, or any other characteristic protected by law.

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