Email Marketing & Automation Specialist at The Plum Tree Group – Karachi, Sindh

Key Responsibilities:

• Build, schedule, and manage email campaigns end-to-end
• Write and edit email copy that drives opens, clicks, and conversions
• Set up and maintain automated email sequences and workflows
• Manage and segment contact lists to ensure targeting accuracy
• Monitor campaign performance (open rates, CTR, deliverability) and report insights
• Implement and manage UTM tracking across all email campaigns
• Configure and verify SPF, DKIM, and DMARC records to ensure email authentication and deliverability
• Run A/B tests on subject lines, content, and send times
• Maintain email hygiene and compliance (CAN-SPAM, GDPR basics)
• Collaborate with the team to align email efforts with broader campaigns

Requirements:

• 1–2 years of hands-on email marketing experience
• Proficiency in at least two of: Mailchimp, ActiveCampaign, Constant Contact, GoHighLevel
• Working knowledge of marketing automation and workflow logic
• Understanding of email deliverability best practices including SPF, DKIM, and DMARC configuration
• Familiarity with UTM parameters and campaign attribution tracking
• Basic copywriting ability
• Analytical mindset — comfortable reading campaign data and acting on it

Nice to Have:

• GoHighLevel experience specifically
• Familiarity with CRM pipelines and lead nurturing
• Experience with SMS marketing

Culture & Benefits:

• Market-competitive salary with performance-based bonuses
• Growth-focused and entrepreneurial environment
• Mentorship from experienced founders and marketing leaders
• Health insurance and paid leaves
• Professional development budget for courses and certifications
• Career growth in a global SaaS-focused organization
• Access to Launchpad's full platform and AI tools

Salary: Market competitive (based on experience)
Bonus: Performance-based incentives tied to growth metrics