Territory Manager - FL at 22nd Century Limited, LLC – Tampa, Florida
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About This Position
22nd Century Group, Inc. is a U.S. based contract manufacturer of combustible tobacco products and the exclusive producer of VLN® reduced-nicotine cigarettes. Founded in 1998 and headquartered in Mocksville, North Carolina, the Company is redefining the combustible cigarette through proprietary low-nicotine technology
The Territory Sales Manager is responsible for managing the 22nd Century Group portfolio, with a primary focus on VLN, by driving retail execution to grow sales and market share. This role focuses on expanding brand distribution, executing effective in-store point of sale, and supporting promotional activities.
The Territory Sales Manager will collaborate closely with wholesaler partners to provide education, guidance, and strategic support to ensure strong brand focus and performance.
This position will oversee key markets across multiple states and cities, with a particular emphasis on Florida markets.
Essential Functions:
- Drive sales volume and distribution within the assigned territory by identifying new business opportunities, actively selling the portfolio, and motivating wholesale sales teams to prioritize the brands.
- Develop and maintain strategic partnerships with key retail partners throughout the territory to strengthen brand presence and support sales growth.
- Manage the full sales cycle, including prospecting, account development, program execution, and successful implementation at retail.
- Strategize and pre-plan monthly objectives by understanding sales expectations, brand programming, and historical account performance where applicable.
- Collaborate with sales and marketing teams to achieve territory and company targets, support new marketing initiatives, and implement promotional programs in the market.
- Conduct education and brand activations for wholesalers, retailers, and consumers to build product awareness and drive sales.
- Leverage data and analytics to identify opportunities for new or expanded distribution, recover lost sales, increase incremental volume, and generate actionable business insights.
- Ensure 22nd Century Group quality and brand standards are clearly communicated, understood, and properly executed by wholesalers and retail partners.
- Spend a minimum of four days per week in the field, actively selling the portfolio with a primary focus on VLN.
- Maintain a flexible work schedule, including weekends and extended workdays, as required to support market activities and events
These functions outlined are not intended to be a comprehensive list. Additional duties may be assigned at the accordance of the Supervisor, and other Company leadership members.
Required Qualifications
- Bachelor’s degree in business, communications, or a related field.
- 5+ years of experience in business development, sales, or partnerships.
- Strong negotiation, communication, and presentation skills.
- Must possess a strong business acumen focused on leadership & entrepreneurial business skills
- Excellent organization skills, multi-tasking, and project management skills are required, including the ability to manage multiple competing priorities
- Financial and business acumen in the areas of data analysis, budgeting, reporting, planning, and sales knowledge
- Proven ability to meet or exceed sales targets.
- Excellent relationship-building and networking abilities.
- Strategic thinker with strong analytical and problem-solving skills.
- Self-motivated individual, thriving in both autonomous and team environments
This role can be completed remotely - but must be based out of the Florida area.
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Job Location
Job Location
This job is located in the Tampa, Florida, 33601, United States region.