Group Communications Lead in Silverwater, New South Wales at Freedman Electronics Pty Ltd

RØDE is a globally recognised audio technology company, designing and manufacturing world-class microphones and audio solutions right here in Australia. With a strong focus on innovation, quality, and in-house production, we’re passionate about delivering exceptional products to creators around the world.

Role Overview

We’re looking for a Group Communications Lead to define and lead communications across RØDE, Mackie and Lectrosonics.

This role owns the end-to-end messaging strategy across all brands—shaping how our products are positioned, launched and communicated globally.

You will act as the central narrative authority, ensuring every product, campaign and channel speaks with clarity, consistency and impact—while respecting the distinct identity of each brand.

This is a high-impact, cross-functional role that sits at the intersection of product, marketing, creative and regional execution.

Key Responsibilities

1. Own Group-Wide Messaging Strategy

Define and maintain messaging frameworks across all brands Establish clear positioning, messaging pillars and narratives for products and campaigns Ensure each brand maintains its distinct voice, while aligning to a cohesive group strategy Uphold tone principles: Confident, expert-led and professional Passionate and creator-focused Adaptable by audience and platform

2. Lead Product Communications (End-to-End)

Own messaging from early product development through to launch and beyond Translate technical features into clear, compelling customer benefits Develop key messaging documents that underpin all downstream assets Act as the source of truth for how each product is communicated

3. Drive Launch & Campaign Narrative

Lead comms input into launch strategy and campaign strategy Partner with creative to develop distinctive, high-impact campaigns Ensure alignment across: Paid media EDM (in partnership with CRM/digital leads) Web Social PR Turn launches into cohesive, high-impact moments, not fragmented outputs

4. Own High-Impact Comms Assets

Oversee and/or develop critical assets, including:

Press Releases Product Pages Campaign Messaging Product Announcement Emails Distributor & Dealer Communications Sales Product Summaries

Ensure all outputs:

Align to messaging strategy Are consistent across brands and channels Meet launch-critical deadlines

5. Align Global, Regional & Channel Execution

Provide clear messaging direction to: Regional teams Media teams Digital/CRM (EDM) owners Ensure global consistency with local flexibility Act as the bridge between strategy and execution

6. Partner Closely with Product Teams

Build deep understanding of product lines across all brands Work closely with Product Managers to: Shape positioning early Influence go-to-market strategy Ensure marketing teams deeply understand: Who the product is for What problem it solves Why it matters

7. Build and Evolve Comms Systems

Own and improve: Messaging frameworks Templates Processes Drive consistency and quality across all comms outputs Ensure best practices like multi-review workflows are upheld

What Success Looks Like

Clear, consistent messaging across RØDE, Mackie and Lectrosonics Stronger product positioning and differentiation Campaigns that feel unified across all channels Faster, more efficient launch execution Reduced rework and clearer internal alignment

Skills & Experience

Proven experience in product marketing, communications or brand strategy Experience working across multiple brands or product lines (highly desirable) Strong ability to translate technical detail into compelling storytelling Experience leading product launches and integrated campaigns Exceptional writing and editing skills across formats (press, web, email, etc.) Ability to operate at both strategic and executional levels Comfortable working cross-functionally with product, creative and marketing teams

Nice to Have

Experience in audio, pro AV, music tech or creator tools Experience working with global teams and localisation Familiarity with distributor/dealer marketing models