Marketing Specialist at Panorama Mortgage Group LLC – Jalisco

Company Description

At Panorama Mortgage Group, our mission is clear: to be the industry-leading mortgage platform. We’re passionate about empowering mortgage professionals and brands through innovation and excellence.

Job Summary

We are looking for a creative, detail-oriented, and versatile?Marketing specialist.

Expert managing marketing campaigns or projects with mesurable results, with solid understanding of social media and digital platforms.

Responsibilities

• Execute Go-to-Market Strategies: Collaborate with the marketing team to implement go-to-market plans for new products, services, or initiatives. This includes coordinating internal launch events, creating promotional materials, and ensuring alignment with overall marketing objectives.
• Copywriting: Write clear, concise, and engaging copy for various internal communications, including emails, newsletters, intranet posts, and presentations. Ensure all messaging is consistent with brand voice and guidelines.
• Ideation and Brainstorming: Generate innovative ideas and concepts to drive internal engagement and promote company culture. Participate in brainstorming sessions to develop creative solutions for internal marketing challenges.
• Content Creation: Develop content for internal marketing channels, such as company newsletters, digital signage, and employee recognition programs. Create visually appealing materials using design software and other multimedia tools.
• Campaign Coordination: Assist in the planning, execution, and tracking of internal marketing campaigns to promote company initiatives, events, and milestones. Coordinate with cross-functional teams to ensure seamless execution and maximum impact.
• Data Analysis: Monitor and analyze the performance of internal marketing initiatives using key metrics and analytics tools. Provide insights and recommendations for optimizing future campaigns and improving overall effectiveness.
• Collaboration and Communication: Work closely with stakeholders across the organization, including HR, corporate communications, and department heads, to gather information, align on messaging, and coordinate marketing activities.

Requirements

• Bachelor´s degree in Marketing or Communications
• Proven experience in executing and managing marketing campaings across various platforms digital and traditional.
• Up-to-date experience with international web protocols, standards, and technologies.
• Creative and open to new ideas.
• Adaptable and willing to learn new techniques.
• Excellent communication skills Spanish/English
• Comfortable working in cross-functional teams and adapting to fast-paced, changing priorities, hands on experience with marketing tools