Content Marketer at Raintree Systems, Inc

Content Marketer

Remote U.S. (designated states)
Department: Marketing
Reports to: VP of Growth Marketing

This position is fully remote and may be performed from one of the following U.S. states: AL, AZ, FL, GA, IN, KS, MA, MI, MS, NC, NV, OR, PA, SC, TN, TX.

At Raintree, we’re not just shaping the future of therapy technology – we’re creating it. This is your chance to be part of something bigger, where your career will have game-changing, career-defining moments that propel you to new heights. We aim to be the best place for the best people, and we’re looking for ambitious, creative thinkers ready to make an impact. Whether you’re advancing AI solutions or enhancing user experiences, your work here will shape the future of therapy technology while advancing your career alongside dedicated professionals who are as committed to your success as you are. At Raintree, your ideas drive real change, your growth is limitless, and the work you do will touch millions of lives. Ready to ignite your career and leave a lasting legacy? Join us and be part of something extraordinary.
About the Role

We are looking for a Content Marketer to join our Growth team and help shape how Raintree shows up in the market. This role is responsible for creating and scaling high-impact content that fuels brand authority, demand generation, ABM programs, and sales enablement.

You will work closely with Growth Marketing, Product Marketing, Sales, and Customer teams to turn ideas, insights, and data into content that drives awareness, engagement, and pipeline.

This is a strategic role with hands-on execution. You will own content from concept through launch and optimization.

What You’ll Do

• Develop and execute content across the full funnel, including blogs, whitepapers, case studies, landing pages, email campaigns, sales assets, and social content
• Translate complex product capabilities, industry trends, and customer stories into clear, compelling narratives
• Support demand generation and ABM initiatives with targeted, persona-driven content
• Develop thought leadership content such as research reports, industry guides, and executive-level assets
• Partner with Product Marketing to produce case studies, testimonials, and enablement materials
• Collaborate with Design and Digital Marketing to ensure content is visually strong, on-brand, and optimized for performance
• Maintain and evolve Raintree’s content voice to be confident, approachable, and trusted
• Track content performance and continuously optimize based on engagement, conversion, and pipeline impact

What We’re Looking For

• A self-starter mindset. Curious, proactive, and driven to continuously learn, experiment, and improve without needing constant direction
• Hands-on experience using AI-powered content tools across ideation, research, drafting, optimization, and distribution. This should be evident in how you think, work, and show up during the interview and test process
• Experience in B2B content marketing, preferably in SaaS or healthcare technology
• Strong long-form and short-form writing skills with a clear, confident voice
• Experience creating content that supports demand generation and sales teams, not just brand awareness
• Ability to think strategically while executing quickly and iterating based on feedback
• Comfort working cross-functionally with marketing, sales, product, and leadership
• Familiarity with SEO best practices and content performance metrics
• Experience with tools like HubSpot, Google Analytics, and CMS platforms is a plus
• A change agent never satisfied with the status quo, and has an entrepreneurial mindset and can-do spirit.
• Uses their passion for experimentation and innovation to implement new processes and technologies.
• Demonstrated ability to collaborate effectively across cross-functional teams and influence without authority through proven project management expertise.
• A communication expert, both internally and externally, with a passion to lead with the customer at the forefront of every decision.
• A passion for working in a fast-moving environment and thrives in agile ways of working.

About Raintree Systems​

Raintree is the preeminent provider of electronic health records (EHR) and revenue cycle management (RCM) software for the therapy and rehabilitation industry. Founded in 1983 and headquartered in Chandler, AZ, Raintree serves enterprise and mid-sized organizations across physical therapy, occupational therapy, speech-language pathology, and ABA specialties. Our award-winning, all-in-one platform empowers therapy professionals to deliver superior patient care through innovative clinical documentation, automated billing, and actionable business intelligence. With over 2,500 implementations and a commitment to "Software-as-a-Relationship," we are a mission-driven team dedicated to transforming healthcare technology and improving outcomes for everyone.

Our Core Values

We put our Clients First - We are Open and Honest - We are Disciplined, Yet Flexible

We love to Solve Problems - We are Committed to Greatness - We are a High Performance Team

Raintree Systems provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.