Social Media Strategist at OBrien Industries Inc – Omaha, Nebraska

Location: Omaha, Nebraska

Department: Engagement (Activation Studio)

Reports to: Manager Engagement Strategy

Date Prepared: March 2026

Who We Are:

At OBI, we are modern marketers. Our passion for using customer insights to drive innovation and deliver on dreams is at the heart of everything we do. We believe strong marketing connects insight, creativity and execution to help our clients achieve their goals.

Our culture is shaped by five core values — Curiosity, Collaboration, Tenacity, Responsibility and Innovation — which guide how we approach our work, support one another and deliver for our clients.

If you are excited by social media trends, strategic storytelling, and measurable impact, this is a role where your skills and curiosity will help shape meaningful campaigns.

The Opportunity:

As a Social Media Strategist at OBI, you will lead the strategy, planning and execution of social media programs for agency clients. This role blends strategic thinking, creativity and day-to-day platform management to build brand awareness, strengthen audience engagement and support broader marketing campaigns.

You’ll help clients show up meaningfully on social platforms by turning insights and trends into content that resonates with their audiences and contributes to real business results, ensuring social programs support broader marketing goals such as brand awareness, lead generation and customer engagement.

What You’ll Do:

• Social Media Strategy & Content Development:? Develop and execute social media strategies aligned with client goals, brand voice and audience insights. Create engaging, platform-appropriate content that supports broader campaign initiatives.
• Campaign Integration:?Ensure social media initiatives support broader marketing campaigns by aligning content, timing and messaging with integrated marketing efforts across paid media, PR, email and web.
• Engagement & Community Management:?Manage day-to-day interaction on social channels by responding to comments, messages and mentions while fostering positive engagement with audiences.
• Trend & Platform Awareness:?Stay informed on platform updates, emerging formats and evolving social media behaviors, bringing forward ideas that help clients stay relevant and competitive.
• Analytics & Performance Optimization:?Monitor social media performance using analytics tools and platform insights. Use data to refine content strategies, identify opportunities and improve results over time.
• Content Planning & Scheduling:?Build and manage social media calendars across platforms including LinkedIn, Facebook, Instagram, TikTok and others, ensuring content is timely, consistent and aligned with broader campaign priorities.
• Cross-Team Collaboration:?Partner with designers, copywriters, strategists and client services teams to ensure social media content aligns with overall marketing strategies and brand messaging.
• Paid Social Collaboration:?Work with the media team to support paid social campaigns, helping align creative direction and audience targeting with campaign objectives.
• Social Listening & Industry Monitoring:?Track relevant conversations, industry topics and competitor activity to identify opportunities for engagement and content development.

About You:

• You stay curious about the latest social media trends, tools and techniques and enjoy experimenting with new formats and approaches.
• You enjoy working alongside creative and strategic teammates to build campaigns that connect with audiences.
• You take ownership of your work and follow through to ensure projects are completed with care and quality.
• You’re comfortable adapting quickly as priorities shift or new opportunities emerge.
• You look for ways to improve results by learning from performance data and audience feedback.

What We Offer:

• A collaborative and supportive workplace where your ideas matter
• Opportunities for professional growth and development
• Competitive salary and benefits package
• Fun team environment and a supportive workplace culture
• Flexibility and work-life balance

Why Join Us?

You’ll work with talented people who care deeply about the work we produce and the results we achieve for clients. If you enjoy creative problem solving, continuous learning and working in a team environment, we’d love to meet you.

At OBI Creative, we celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applicants from all backgrounds and experiences.

• Experience: 3–5 years of experience managing social media programs in an agency environment, supporting multiple clients and brands simultaneously.
• Agency Experience: Experience working in an agency environment managing social media programs for multiple clients or brands, balancing competing priorities and collaborating with account and creative teams.
• Social Media Expertise: You have a strong understanding of major social media platforms and how audiences engage with content across each.
• Creative Thinking: You can translate ideas and brand messaging into engaging, platform-appropriate content.
• Analytics Awareness: You are comfortable using analytics tools and platform insights to evaluate performance and inform content decisions.
• Community Engagement Skills: You know how to interact with audiences in a thoughtful, brand-appropriate way that strengthens relationships and engagement.
• Attention to Detail: You maintain high standards for visual quality, copy accuracy and posting consistency.
• Project Management: You are organized and capable of managing multiple client content calendars, campaign timelines and brand voices, ensuring deadlines are met and content is delivered on schedule.
• Client Communication: Comfortable presenting ideas, discussing performance insights and collaborating with clients to refine social media strategies.
• Social Media Platform & Tool Experience: Experience using social media management and analytics tools such as Sprout Social, Hootsuite, HeyOrca, Sprinklr or similar platforms to plan, publish and analyze social content.
• Basic Graphic and Video Editing: Experience creating engaging content for social media with creative and templated tools like Canva and Capcut in partnership with our creative team.