Sr Dir Consumer & Patient Marketing at Arcutis Biotherapeutics Inc – Westlake Village, California

The Senior Director, Consumer & Patient Marketing will play a central role in shaping how Arcutis builds awareness, drives patient acquisition, and sustains brand relevance across the dermatology portfolio. This leader will own consumer and direct-to-patient marketing programs — from talent and influencer partnerships to alternative access initiatives — while contributing to portfolio-level brand strategy and franchise planning.

Roles & Responsibilities

Consumer & Celebrity / Talent Campaigns

• Lead end-to-end development and execution of consumer campaigns, including celebrity and patient-advocate partnerships from talent identification through creative execution and performance reporting

• Define channel strategy across digital, social, streaming, and OOH to maximize reach and resonance of talent-driven activations

• Build and manage agency relationships to ensure on-time, on-budget delivery of consumer programs

Media Innovation & Non-Traditional Activations

• Identify and execute non-traditional media activations — including connected TV, podcasts, social commerce, and experiential — that extend the brand beyond legacy linear TV

• Partner with media agencies and digital teams to test emerging channels and build measurement frameworks linking media spend to patient outcomes

Patient Access & Alternative Channel Marketing

• Develop and execute marketing strategies that drive patient acquisition through telemedicine platforms, cash-pay programs, and alternative access hubs

• Establish and track KPIs for patient pull-through across access channels, ensuring marketing investment translates to patient starts and persistence

• Collaborate with Market Access, Trade, and Patient Services to align consumer programs with broader access and affordability initiatives

Brand Evolution & Portfolio Planning

• Support and contribute to brand evolution and relaunch initiatives, grounding recommendations in patient and consumer insights and ensuring consistent execution across channels

• Assist in portfolio investment planning, providing brand-level input into resource allocation decisions and lifecycle management priorities

• Develop differentiation strategies for branded products competing in generic-heavy categories, clearly articulating the clinical and experiential value drivers that justify premium positioning

Team Leadership & Cross-Functional Collaboration

• Lead and develop a team of consumer and patient marketing professionals, providing clear direction, regular feedback, and meaningful growth opportunities

• Foster a collaborative, results-oriented team culture where high performance is expected and recognized

• Partner effectively with Sales, Medical Affairs, Market Access, and Regulatory to ensure consumer programs are aligned, compliant, and commercially impactful

Education, Licenses, & Experiences

• Bachelor's degree required; MBA or advanced degree preferred

• 8–12 years of pharmaceutical, biotech, or consumer healthcare marketing experience, with at least 3 years managing direct reports

• Experience leading or playing a significant role in celebrity, talent, or patient-advocate-driven consumer campaigns, including ownership of execution and measurement

• Hands-on experience executing non-traditional media or influencer activations across digital and emerging channels

• Familiarity with telemedicine, cash-pay, or alternative patient access marketing programs and associated performance metrics

• Experience working on a branded product competing against generic alternatives, with demonstrated ability to develop and communicate meaningful differentiation

• Strong analytical and project management skills, with a proven ability to manage multiple programs simultaneously in a fast-paced environment

• Dermatology or adjacent specialty experience preferred

• Experience contributing to a brand relaunch or in-market repositioning effort

• Working knowledge of DTC regulatory requirements for prescription pharmaceutical advertising under FDA guidance

• Familiarity with patient advocacy organizations in dermatology or immunology

Why Join Us?
Arcutis is a pioneering medical dermatology company dedicated to revolutionizing the treatment of serious skin diseases and our pipeline is one of the more robust and exiting in the industry. Our vision is to revitalize the standard of care for dermatological diseases and conditions through novel therapies that simplify disease management for physicians and patients. We are focused on filling the innovation gap in medical dermatology drug development by applying our deep clinical, product development and commercial expertise in dermatology to develop best-in-class therapies against biologically validated targets. Arcutis is uniquely positioned to become the preeminent innovation-driven medical dermatology company, and we are looking for top talent to join our team. We are nimble, collaborative, and passionate about achieving our mission!

This job description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.

Arcutis is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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